Rehab U Practice Solutions can help if...
You need to craft a tailored positioning message aimed at the ideal targeted stakeholder for your device, technology, or software....
You want to explore other methods of delivering healthcare services virtually; to include asynchronous services and remote patient monitoring...
You want to leverage healthcare technology to implement virtual service delivery methods, including remote therapeutic monitoring, telehealth, or other virtual service delivery...
You want to dial in your healthcare positioning to attract your targeted healthcare stakeholder or buyer...
You want to leverage best practices, new technology, and marketing/messaging to maximize patient engagement & retention...
You want to integrate technology & hybrid care models to position your organization to succeed in the healthcare of tomorrow...
You want to use technology, virtual healthcare, and digital health to create truly individualized healthcare experiences...
You want to streamline the healthcare delivery process and help build real, meaningful relationships between providers and patients...
Healthcare Positioning Alignment Workshop
Develop an effective, succinct, and unique healthcare positioning strategy for your innovative healthcare company…
Do you want to differentiate your healthcare technology, device, software or service from competitors?
Do you want to align your technology, device or software with your targeted stakeholder?
Do you want to create a consistent message to drive business development strategy for specific healthcare stakeholders?
Do you want to leverage industry insight and expertise to identify your most valuable healthcare stakeholder?
Now, the question is, how do you actually develop an effective positioning strategy to drive effective and qualified sales conversations?
It all starts with Positioning Alignment Workshop
Get the Book!
We have a problem in healthcare.
That problem is this: in today’s healthcare environment, especially in the United States, people take a back seat to the numbers in almost every aspect of healthcare service delivery. Productivity, utilization, and other business metrics rule the roost.
Through an exploration of both clinical research and real-life examples and cases, Better Outcomes: A Guide to Humanizing Healthcare outlines and supports a vision of a new healthcare, where skilled, competent, and caring clinicians care for engaged patients to promote better clinical outcomes, deliver unmatched satisfaction, and lasting relationships.
Webinars & Webcasts
A collection of previously recorded webinars for healthcare practice owners, administrators, & managers.
Watch/listen to learn practical strategies and tactics to improve healthcare positioning strategy, healthcare technology & innovation, and technology-enabled care.
His understanding of the industry landscape, the gaps and opportunities were second to none.
We got the first version of Spry audited by him. His feedback definitely made the product better which improved out conversions.
Besides understanding of the current landscape he also has views of what the future should be. I am excited to partner with him in building towards that future.
The Better Outcomes Show
Ready to explore the possibilities of a new healthcare?
Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, organizational structures, and healthcare positioning.
Healthcare Consulting Projects
Leverage Objective Advice & Insight, Focused Knowledge, and Industry Expertise to Move the Needle for your Organization
Consulting & Advising
Speaking & Training
Resources & Insights
Healthcare Positioning Strategy
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Rafi is such a delight to be around. He has a mind which moves at lightning-fast speeds…so do your darnedest to keep up! He is humble. He is mega-talented. He is a true blessing to the medical community.
Rafael E. Salazar II, MHS, OTR/L (Rafi)
Rafael E. Salazar II, MHS, OTR/L (Rafi) started his career as a licensed Occupational Therapist in 2012. After nearly 5 years leading an outpatient specialty rehab clinic at the Department of Veterans Affairs, Rafi began work as an independent healthcare consultant on a multi-million dollar project for the Georgia Department of Behavioral Health and Developmental Disabilities. During that time, he also began working with healthcare clinics focusing on patient engagement and marketing strategy. Rafi’s career trajectory includes 12+ years of experience in healthcare management, clinical operations, programatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He is the host of The Better Outcomes Show and he is also the author of the book Better Outcomes: A Guide to Humanizing Healthcare.Today, Rafi helps innovative healthcare companies like technology startups, platforms, SaaS companies and provider organizations develop effective healthcare positioning strategy and business development plans through his consulting work.He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience, healthcare technology, and positioning strategy. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
Schedule a Call With Rafi
What People Say About Rafi & His Work
Rafael is a true OT, a fount of wisdom about entrepreneurship, and an expert on how to make your business truly serve and KEEP your customers.
He’s the quintessential renaissance man in the non-clinical OT world!
I felt understood. Rafi took the time to provide some solutions for what I felt were my current blocks and possible ways to move forward in the future.
Rafi is extremely knowledge about patient engagement! His consultation was the confidence boost I needed to keep pushing forward.
There were very specific business questions I could not find answers to. Rafi was able to give me clear and helpful direction. It was timely, efficient, effective, and helpful.
Work With Me
If you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We'd love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization's positioning strategy...
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder...
We help you not only craft your healthcare positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
I also speak and train at healthcare conferences, events, and organizations on topics related to technology-enabled care, healthcare innovation, healthcare positioning, and humanizing the healthcare experience.
Insights About Humanizing Healthcare, Healthcare Technology, & Healthcare Positioning Strategy
Better Outcomes: A Guide to Humanizing Healthcare
“Chapter 8 is terrific. I think all healthcare clinicians should read it!”
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Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions, a leader in patient retention strategy. He hosts The Better Outcomes Show, a podcast that explores the possibilities of a new healthcare. He is also the CEO of ProActive Rehabilitation & Wellness, a multidisciplinary outpatient specialty rehab clinic serving patients with musculoskeletal and orthopedic conditions and chronic pain. He is also the author of Better Outcomes: A Guide to Humanizing Healthcare, published through Business Expert Press. He is on a mission to humanize healthcare.