132: Healthcare Sales Done Right
Are you making this mistake in healthcare sales? You’re doing healthcare sales wrong. At least, a lot of people are making the same mistake in sales calls or demos. I talk to a lot of healthcare startups and tech companies who are trying to drive sales and...
131: Uncovering Value in Healthcare Technology
How do discover and communicate Value in Healthcare Technology? In my work helping healthcare technology companies developing positioning strategies, the topic of value and return on investment for the buyer plays a major role. An effective positioning strategy...
130: Start a Healthcare Business with No Funding
How do you start a healthcare business with no funding? Let’s play a constrain-based game. You are a clinician and want to start a business that leverages your clinical degree/skills. It can be direct clinical care (like a practice), some sort of clinical...
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