Rafael E. Salazar II, MHS, OTR/L (Rafi)

Making healthcare human again...

Medical Professionals Rafi


“Rafi Salazar is such a delight to be around. He has a mind which moves at lightning-fast speeds…so do your darnedest to keep up! He is humble. He is mega-talented. He is a true blessing to the medical community.”

Jeremy Rueggberg

Medical Professionals Magazine

About Rafael E. Salazar II, MHS, OTR/L (Rafi)


About Rafi Salazar

Rafael E. Salazar II, MHS, OTR/L (Rafi) is a licensed Occupational Therapist based in Georgia. Rafi has worked in a variety of settings, from orthopedic and musculoskeletal rehabilitation, to academia, and even healthcare consulting. He spent the majority of his clinical experience working at Charlie Norwood VA Medical Center, where he was the lead clinician and clinical education coordinator for the outpatient specialty rehab program. In this role, he treated many veterans with chronic pain and helped to establish an interdisciplinary pain management program. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. He has worked as an independent healthcare consultant since 2017, as the Principal Owner of Rehab U Practice Solutions, helping healthcare organizations and private PT/OT clinics develop effective patient engagement and retention strategies. Rafi also hosts The Better Outcomes Show, a podcast that explores the possibilities of a new healthcare and is the author of Better Outcomes: A Guide to Humanizing Healthcare. He has a passion for helping people overcome their limitations & pain to return to doing the things they love. He’s on a mission to make healthcare human again. He is also the CEO of ProActive Rehabilitation & Wellness, a multidisciplinary outpatient physical rehabilitation clinic serving patients experiencing musculoskeletal pain and dysfunction.


Rafi Salazar is the author of Better Outcomes: A Guide to Humanizing Healthcare which outlines and supports a vision of a new healthcare, where skilled, competent, and caring clinicians care for engaged patients to promote better clinical outcomes, deliver unmatched satisfaction, and lasting relationships.


Rafi speaks & trains at healthcare organizations and events on topics related to leadership in healthcare, patient engagement & experience, integrated clinical care, interprofessional collaborative practice and marketing & communication strategy for rehabilitation professionals & organizations. His work on telehealth has been discussed in Forbes. He customizes content for your specific audience and to meet your organization’s specific goals and objectives. His goal is to help you facilitate the outcome you want for your event, audience or organization.

Podcast Host

Rafi is the host of The Better Outcomes Show which explores the possibilities of a new healthcare. Guests and topics range from healthcare business, technology, and innovative treatment techniques.

Advisor & Consultant

Rafi works with healthcare practices, organizations and healthcare technology companies to develop marketing strategies, optimize administrative operations to improve patient/user engagement, and business development & strategic planning.

Schedule a call with Rafi Salazar

Get the Book!

We have a problem in healthcare

That problem is this: in today’s healthcare environment, especially in the United States, people take a back seat to the numbers in almost every aspect of healthcare service delivery. Productivity, utilization, and other business metrics rule the roost.

Through an exploration of both clinical research and real-life examples and cases, Better Outcomes: A Guide to Humanizing Healthcare outlines and supports a vision of a new healthcare, where skilled, competent, and caring clinicians care for engaged patients to promote better clinical outcomes, deliver unmatched satisfaction, and lasting relationships.

Sign up to get the 5 Keys to Creating the Ultimate Patient Experience delivered straight to your inbox!



About Rafi & Rehab U

We are on a mission to radically change the way therapists do business! We want to help our clients break out of the cookie-cutter paradigm that leave them burned out, stressed out, and wanting more for themselves and their patients. We approach each of our clients with fresh eyes to develop customized, unique strategies to improve patient experience, engagement, and outcomes. We want you and your patients to love what you do and value the skill and knowledge you bring to the table.

Follow Us On


  • facebookicon
  • twittericon
  • Youtube Icon