As a clinician who has been involved in the adoption of healthcare technology and now as a consultant helping healthcare technology companies implement their products or services into everyday clinical settings, I have come across several common barriers to adopting new healthcare technology. These barriers hinder the utilization of new technologies, products, or devices in healthcare settings. In this blog post, we will be discussing these different barriers and how they can be overcome.
Here are some common barriers I’ve encountered in adopting these technologies in clinical settings:
- Change resistance & Workflow Challenges: Clinicians often have established workflows and don’t want to deviate from them.
- Integration Friction: The struggle of using multiple tools, remembering passwords, and transferring data can be overwhelming.
Resistance to Change
The first barrier involves simply the change itself. Clinicians are often very set in their ways – they have established workflows that they prefer not to deviate from. Unless a new product fits seamlessly into existing processes, many clinicians may resist adopting it because it requires them to alter the way they work. That’s why it’s important to understand the fundamentals of behavioral change to overcome potential barriers to adopting new healthcare technology .
Workflow Challenges
This resistance is not necessarily due to an unwillingness on behalf of clinicians. It often stems from feeling overwhelmed by trying something new that would require significant adjustments within their daily routines. They often see new technology, devices, or tools as a potential disruption in their already established workflows. This challenge can be addressed through consulting with organizations and working together on developing workflows that integrate new tools without causing excessive disruption.
Integration Challenges
The second barrier is integration challenges – specifically dealing with multiple platforms or interfaces when using health technologies. Some examples include logging into various systems, remembering multiple passwords or figuring out how data flows between platforms (e.g., copying notes from one system into another).
To successfully address this obstacle, organizations must develop strategies for integrating their chosen solutions smoothly into existing systems while minimizing any additional burdens placed upon staff members’ time and effort.
Solutions to Common Barriers to Adopting New Healthcare Technology: Workflow Development & Staff Training
In order for health technology adoption efforts to succeed in overcoming these barriers faced by clinicians and other stakeholders within organizations utilizing such technologies, it is crucial to invest in both workflow development and staff training. This means working closely with organizations to ensure that new technologies are seamlessly integrated into existing workflows, while also providing the necessary education for staff members on how best to use these tools within their day-to-day tasks. Help them create new workflows, specific to that organization, that integrate the tool seamlessly into their workflows and process of care.
By offering specific examples and case uses during training sessions – such as detailing exactly when and how a particular tool should be used within a given situation or process – healthcare professionals will not only gain an understanding of what is expected from them but also feel more confident in incorporating the technology into their daily routines. Ultimately, this helps minimize resistance due to fear of change or difficulties navigating multiple platforms.
Summary
As we continue moving forward in our increasingly digital world, health technology adoption will only become more critical for healthcare organizations aiming to provide quality care efficiently. By addressing common barriers like resistance to change and integration challenges through tailored workflow development solutions & comprehensive staff training programs focused on real-world applications, these organizations can make significant strides towards fully leveraging the potential benefits offered by cutting-edge health technologies.
What are your thoughts on how RTM will benefit payers, patient, providers, and policy-makers?
For more content like this, check out our Insights Page and check out The Better Outcomes Show. Or if you want to humanize healthcare through your business or organization, learn how Rehab U Practice Solutions can help here! You can also schedule a call with Rafi to discuss your company’s positioning strategy and brainstorm a business development plan here. Check out Rafi’s latest book, Better Outcomes: A Guide to Humanizing Healthcare, on Amazon!
Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 10+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia's Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, and SaaS companies develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
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If you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We'd love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization's positioning...
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder...
✅ Develop a Market Penetration Roadmap to align your company's value proposition with your targeted healthcare stakeholder to develop a bottom up marketing strategy...
We help you not only craft your positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
In short, we help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats or serves.
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