What is the digital patient journey & how does it impact patient experience, engagement, and clinical outcomes?

With telehealth taking a larger role in healthcare delivery, and the advancement of technology and other digital service delivery methods making their way into nearly ever facet of healthcare, healthcare organizations must understand how that technology impacts the experience, engagement, and outcomes of their patients.

My guest this week, Darin Swan, is the the Senior Digital Marketing Specialist for Sparrow Health System in Michigan. He heads up their digital patient experience work and is involved in both internal & external marketing communication campaigns. We had a great conversation about taking the patient experience digital and what things we need to consider to do it right.

What we cover in this Episode:

  • How to make sure technology provides a great experience and better clinical outcomes
  • How to use technology to improve patient engagement & experience
  • Understanding all of the digital touch points a patient may experience
  • The role of the digital space in the patient relationship cycle
  • What bottle necks are most common when taking the patient experience digital?
  • The consumer/patient has a lot of options
  • The Importance of a Unified Experience
  • Using technology to facilitate optimal outcomes
  • The Importance of addressing expectations early


Connect with Darin:


For More:

If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form at the top of this page.  Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000.


Are You Ready to Take Your Organization to the Next Level?

If you run a clinic or practice and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that maximizes patient engagement & retention, please reach out. We’d love to talk with you about how Rehab U Practice Solutions can help your clinic bring in more patients, retain them throughout their course of care, and create uniquely impactful patient experiences.

Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show. He has experience in a variety of rehab settings, working with patients recovering from a variety of injuries and surgeries. Rafi has worked in a variety of settings, from orthopedic and musculoskeletal rehabilitation, to academia, and even healthcare consulting. He spent the majority of his clinical experience working at Charlie Norwood VA Medical Center, where he was the lead clinician and clinical education coordinator for the outpatient specialty rehab program. In this role, he treated many veterans with chronic pain and helped to establish an interdisciplinary pain management program. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. He also has experience as a core faculty member at Augusta University’s Occupational Therapy Program, as a Licensed Board Member on the GA State OT Board, and he serves on the Board of Directors for NBCOT. He works to help healthcare clinics and organizations deliver uniquely impactful patient experiences by improving service delivery through training & advisement and through courses & training programs.

Read his full bio Here. Read about Rehab U Here.

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