How do we assess and communicate value in healthcare?
We hear about “value-based healthcare” a lot. The topic seems to permeate discussion around reimbursement models, public health policy, and even professional certification & regulatory issues. The problem is, no one seems to have a clear definition of “value-based care”, and for good reason. Healthcare, unlike other industries, poses many challenges in regards to determining value. This is mainly due to the fact that there are typically 4 distinct stakeholders in the space: policy-makers, payers, providers, and patients. Add to that complexity the current environment where the end user typically isn’t the one paying for the services, and you see how challenging any value assessment can become.
So, this week, we’re diving deep into the topic of value assessment and communication in healthcare. My guest this week, Craig Solid, PhD returns to the show to discuss his new book, Practical Strategies to Assess Value in Health Care. Craig was on the show a bit ago to talk about Return on Investment in healthcare. In that discussion, we spoke briefly about some of the fundamental concepts behind value and value determinations, but we didn’t get too deep into that topic. In this episode we discuss some of the fundamental economic principals behind defining value, assessing value, and communicating value specifically as it relates to the healthcare industry.
What we cover in this Episode:
- An overview of Value
- How technology and innovation can help stakeholders with value assessments in healthcare
- Using data to improve value assessment
- The importance of communication & understanding the intended audience when completing value assessments
- Using a patient-centered approach to assessment of value, understanding “value to whom”
- How to achieve Better Outcomes by assessing value and using that information to drive QI initiatives
Connect with Craig & The Solid Research Group
- Craig Solid, PhD (LinkedIn)
- Website Solid Research Group
- New Book: Practical Strategies to Assess Value in Healthcare
- Previous Book: Return on Investment for Healthcare Quality Improvement
If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form at the top of this page. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000.
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If you run a clinic or practice and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that maximizes patient engagement & retention, please reach out. We’d love to talk with you about how Rehab U Practice Solutions can help your clinic bring in more patients, retain them throughout their course of care, and create uniquely impactful patient experiences.
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Work With Us
If you’re ready to craft a strategy to help your organization bring in more clients, retain them throughout their course of care, and create uniquely impactful patient experiences, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Train your staff and clinicians to be able to confidently communicate the value your organization provides…
✅ Leverage best practices, new technology, telehealth, and marketing/messaging to maximize patient engagement & retention…
✅ Develop a system that keeps patients & clients happy, engaged, and satisfied throughout the entire process of care…
We help you not only craft marketing messages & campaigns that build that know, like, & trust value you need to convert leads into scheduled clients; but we also work with your clinicians and staff to make sure that, once a patient decides to schedule an appointment, you have a system setup that keeps them happy, engaged, and satisfied throughout the onboarding, treatment, and discharge process.
In short, we help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats and serves.