How important is Healthcare Marketing for Private Practice Owners?
As busy private practice owners running and managing clinics, healthcare marketing often takes a back seat to the daily grind of running a successful clinic. Treatments need to be delivered. Staff and team members need their questions answers. And even patients need messages responded to. And then, there’s the whole idea of “why even spend the money on marketing?” If the clinic is full, and patients are in the clinic, why even bother investing in updating the website, establishing some SEO or domain authority, or even taking the time to create content?
Well, my guest this week, Just Knott from Intrepy Marketing shares some insights around marketing in healthcare. We cover a lot of topics in this conversation ranging from digital marketing strategies, the importance of SEO, and why to focus on creating unique and searchable marketing.
What we cover in this Episode:
- The power of direct to consumer marketing in healthcare private practice
- Recent trends of mergers and acquisitions and how it affects referral sources
- How patient portals and digital interaction tools drive patient engagement
- What kind of data to focus on to fine tune your marketing efforts
- Leveraging person-centered principles to improve patient engagement and experience
- The importance of leveraging video content to drive that know, like, and trust.
- How we implement these processes at my clinic ProActive Rehabilitation & Wellness to recruit and retain awesome team members
- Achieving Better Outcomes by focusing on the people the work in our organizations
We’re starting to create videos of certain podcast episodes, including this episode on the Cancellation Reduction Framework, which can find on the YouTube Channel.
Connect with Justin
If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?
If you run a clinic or practice and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. We’d love to talk with you about how Rehab U Practice Solutions can help your clinic bring in more clients, retain them throughout their course of care, and create uniquely impactful experiences.
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Work With Me
If you’re ready to craft a strategy to help your organization bring in more clients, retain them throughout their course of care, and create uniquely impactful patient experiences, then reach out. I’d love to talk with you about how Rehab U Practice Solutions can help.
What I can help you do:
✅ Train your staff and clinicians to be able to confidently communicate the value your organization provides…
✅ Leverage best practices, new technology, telehealth, and marketing/messaging to maximize patient engagement & retention…
✅ Develop a system that keeps patients & clients happy, engaged, and satisfied throughout the entire process of care…
I help you not only craft marketing messages & campaigns that build that know, like, & trust value you need to convert leads into scheduled clients; but I also work with your clinicians and staff to make sure that, once a patient decides to schedule an appointment, you have a system setup that keeps them happy, engaged, and satisfied throughout the onboarding, treatment, and discharge process.
In short, I’ll help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats and serves.