What is an Ecosystem Merger? How to use relationships to grow your healthcare practice.
As clinicians, building relationships with patients is part of of our DNA. However, when it comes to generating referral partnerships, we sometime transform into beggars, coming with our hand out, hoping we get a few referrals out of a meeting, or lunch, or in-service. We focus on what we want to get out of the transactional relationship, rather than on building a real relationship with that referral partner. Enter what Andy Zapata calls the Ecosystem Merger. It’s a way to build real relationships through shared experiences, both with patients and with referral partners.
Andy Zapata is an Occupational Therapist and CEO of Physical Therapy Now, one of the fastest growing outpatient physical therapy franchises in the US. He’s an expert and putting effective marketing systems in place that grow business through relationships with what he calls Ecosystem Mergers. He used these systems to grow his first practice before selling it. Then, he leveraged the same systems to buy and sell nearly 40 other outpatient physical therapy clinics before starting Physical Therapy Now. I found his concept of an ecosystem merger interesting and insightful, especially when it comes to healthcare practice growth.
What we cover in this Episode:
- The importance of building meaningful relationships with both patients and referral partners
- Understanding the role of marketing and lead generation in the success of your private healthcare practice
- How to use communication to close deals and form partnerships
- Leveraging person-centered principles to improve referral relationships
- Acting like an expert and not a vendor
- Achieving Better Outcomes by leveraging an Ecosystem Merger
We’re starting to create videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Connect with Andy
If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?
If you run a clinic or practice and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. We’d love to talk with you about how Rehab U Practice Solutions can help your clinic bring in more clients, retain them throughout their course of care, and create uniquely impactful experiences.
Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions, the host of The Better Outcomes Show, and the author of Better Outcomes: A Guide to Humanizing Healthcare. He has experience in a variety of rehab settings, working with patients recovering from a variety of injuries and surgeries. Rafi has worked in a variety of settings, from orthopedic and musculoskeletal rehabilitation, to academia, and even healthcare consulting. At Charlie Norwood VA Medical Center, he as the lead clinician and clinical education coordinator for the outpatient specialty rehab program. In this role, he treated many veterans with chronic pain and helped to establish an interdisciplinary pain management program. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes. He also has experience as a core faculty member at Augusta University’s Occupational Therapy Program, as a Licensed Board Member on the GA State OT Board, and he serves on the Board of Directors for NBCOT. He works to help healthcare clinics and organizations deliver uniquely impactful patient experiences by improving service delivery through consulting, training, and speaking.
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Work With Me
If you’re ready to craft a strategy to help your organization bring in more clients, retain them throughout their course of care, and create uniquely impactful patient experiences, then reach out. I’d love to talk with you about how Rehab U Practice Solutions can help.
What I can help you do:
✅ Train your staff and clinicians to be able to confidently communicate the value your organization provides…
✅ Leverage best practices, new technology, telehealth, and marketing/messaging to maximize patient engagement & retention…
✅ Develop a system that keeps patients & clients happy, engaged, and satisfied throughout the entire process of care…
I help you not only craft marketing messages & campaigns that build that know, like, & trust value you need to convert leads into scheduled clients; but I also work with your clinicians and staff to make sure that, once a patient decides to schedule an appointment, you have a system setup that keeps them happy, engaged, and satisfied throughout the onboarding, treatment, and discharge process.
In short, I’ll help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats and serves.