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Looking for Effective Marketing Strategies for Healthcare Technology?

In my work over the past few years in the healthcare technology and innovation space, I’ve worked on projects revolving around go to market strategy, positioning, and business development for healthcare innovation companies. As a result, I tend to have similar conversations about differentiation, market penetration, scalability, barriers to implementation, etc. I figured, given that some of these questions surface regularly, I’d do an episode covering the topics of differentiation, value proposition, and go to market strategy for healthcare innovation. I used one of my favorite tools for content creation, insightvoice.ai to put together a few videos on this effective marketing strategies for healthcare technology companies.

So, this week, I’m sharing a series of questions that have come up over the past few months working with healthcare technology companies, startups, and healthcare innovation companies to develop effective marketing strategies.

 

What we cover in this Episode:

  • Differentiating a healthcare innovation in today’s market
  • The importance of a dialed in value proposition in go to market strategy
  • Answering the question “value to whom” in healthcare marketing strategy
  • Understanding the value your solution brings to your targeted healthcare stakeholder
  • Understanding your audience when crafting a positioning strategy
  • Ways to leverage data for marketing and business development purposes
  • Achieving Better Outcomes by dialing in positioning strategy

 

We’re starting to create videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.

 

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For More:

If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below.  Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.

 

Are You Ready to Humanize Healthcare?

If you run an innovative healthcare company and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. I’d love to talk with you about how Rehab U Practice Solutions can help help you craft an business development strategy that leverages positioning, market research, UVP stakeholder alignment to drive business development strategy for specific healthcare stakeholders.

Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 12+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia's Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.

Today, Rafi helps innovative healthcare companies like technology startups, platforms, SaaS companies & innovative healthcare organizations develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience & healthcare innovation. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.

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Medical Professionals RafiIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We'd love to talk with you about how Rehab U Practice Solutions can help.

What we can help you do:

✅ Clarify your product, service, or organization's positioning strategy...

✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder...

✅ Develop a Market Penetration Roadmap to align your company's value proposition with your targeted healthcare stakeholder to develop a bottom up marketing strategy...

We help you not only craft your healthcare positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.

I also speak and train at healthcare conferences, events, and organizations on topics related to technology-enabled care, healthcare innovation, healthcare positioning, and humanizing the healthcare experience. 

 

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