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Have you ever heard the saying “data is the new oil”?

I heard that on a podcast the other day and thought: “True!” The crude oil market is projected to be around $2.9 TRILLION in 2024. That’s a huge market! But, like oil, raw data by itself is mostly useless in the day-to-day lives of most consumers. Unless that data is filtered, refined, and delivered in a useful way, it’s just something that takes up space on the cloud. I’ve said for years that data is a main value driver for many healthcare tech, SaaS companies, and even provider organizations.  Data, when leveraged appropriately, provides the opportunity to: 1) Reduce the cost of delivering care (to patients, providers, & payers) 2) Improve clinical outcomes (which immediately helps patients & payers) & 3) Identify & capitalize on areas for improved financial performance (for payers & providers). But again, you need to do something to that data to make it valuable. In fact, I mentioned a few opportunities to do just that on this LinkedIn Post. That’s why I figured I’d do an entire episode with the title Healthcare Data is the New Oil.

This week, I share some thoughts on healthcare data, it’s value, and some possible business opportunities for creative entrepreneurs who want to capitalize on this what can seem like an overwhelming sea of useless raw information.

 

What we cover in this Episode:

 

We post videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.

 

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If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below.  Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.

 

Are You Ready to Humanize Healthcare?

If you run an innovative healthcare company and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. I’d love to talk with you about how Rehab U Practice Solutions can help help you craft an business development strategy that leverages positioning, market research, UVP stakeholder alignment to drive business development strategy for specific healthcare stakeholders.

Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 12+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia's Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.

Today, Rafi helps innovative healthcare companies like technology startups, platforms, SaaS companies & innovative healthcare organizations develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience & healthcare innovation. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.

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Medical Professionals RafiIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We'd love to talk with you about how Rehab U Practice Solutions can help.

What we can help you do:

✅ Clarify your product, service, or organization's positioning strategy...

✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder...

✅ Develop a Market Penetration Roadmap to align your company's value proposition with your targeted healthcare stakeholder to develop a bottom up marketing strategy...

We help you not only craft your healthcare positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.

I also speak and train at healthcare conferences, events, and organizations on topics related to technology-enabled care, healthcare innovation, healthcare positioning, and humanizing the healthcare experience. 

 

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