Here are 3 Things I Think are Critical to Succeed in Business Ownership or Entrepreneurship

One thing that affects success at business ownership and healthcare entrepreneurship that gets mentioned almost in passing, is the ability to tolerate stress. Or put another way: Resilience. It’s almost a cliche at this point: the business owner who’s up late at night wondering if/how they’ll make payroll. I think this factor gets discounted or taken for granted. People share memes and pictures about business ownership and stress on social media all the time. But the reality is: to succeed in business ownership or entrepreneurship, you need to be able to handle a level of stress that is largely unknown and not experienced by many colleagues and peers in your industry. That being said, I don’t think that you have to be some sort of superhuman or “built differently” to be able to tolerate and even thrive under the stressors imposed by business ownership.

So, this week, I cover 3 things that I believe can help anyone, but especially business owners, as they navigate the emotional rollercoaster of work & business ownership: 1) Get Clear on Your Values & Desired Future State, 2) Prioritize Self-Care, 3) Build a Support System, Ideally of Other Business Owners. Resilience isn’t some innate quality that you’re born with. Sure, some people naturally tolerate more stress than others. But resilience can be greatly improved or aided by arranging or building scaffolding around your life that helps support and mitigate the effects of stress. So, if you’re in the thick of it and feeling pressure from stress in your business, take some time to try a couple of things on this list and see if it doesn’t help.


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If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below.  Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.


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If you run an innovative healthcare company and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. I’d love to talk with you about how Rehab U Practice Solutions can help help you craft an business development strategy that leverages positioning, market research, stakeholder alignment to drive business development strategy for specific healthcare stakeholders.

Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 12+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia's Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.

Today, Rafi helps innovative healthcare companies like technology startups, platforms, SaaS companies & innovative healthcare organizations develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience & healthcare innovation. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.

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Medical Professionals RafiIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We'd love to talk with you about how Rehab U Practice Solutions can help.

What we can help you do:

✅ Clarify your product, service, or organization's positioning strategy...

✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder...

✅ Develop a Market Penetration Roadmap to align your company's value proposition with your targeted healthcare stakeholder to develop a bottom up marketing strategy...

We help you not only craft your healthcare positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.

I also speak and train at healthcare conferences, events, and organizations on topics related to technology-enabled care, healthcare innovation, healthcare positioning, and humanizing the healthcare experience.


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