Feeling Burnt Out in Your Healthcare Practice?
We hear about it all the time: low margins, increasing costs, decreasing reimbursement, staffing issues, etc. And those are just the most common issues cited by people within the industry. But, as I’ve already shared, private healthcare practice has the potential to be a great business. So, if you’re a practice owner who’s feeling burnt out, here’s one thing I think will transform your healthcare practice.
This week, I share the one thing that can transform a private healthcare practice. Here it is: Set aside one full day of “business work”. On this day, you will work on ONLY one of the following:
- Working on the business (developing SOPs, etc. to guide routine operations)
- Business planning or vision-casting
- Thinking about the business
- Reading/Learning/Self-development in the area of business & entrepreneurship (NO CEU courses!)
I’m not saying this will “make it rain” at your business, but I’ve been doing this since 2021 and here’s what it has done for me:
- It gives me dedicated time to fix “problems” in the business that area always nagging but never get done if you’re in the clinic all day
- It gets me excited about the business & the team
- It helps get my head out of the daily grind and into the 30,000ft view
- It has greatly reduced stress.
What we cover in this Episode:
- Value-Drivers in a healthcare business
- The importance of taking time off to work on the business
- Building a team and culture at a healthcare practice
- Putting pieces in place for growth and scale
- Reducing the stress involved in managing a private healthcare practice
- Understanding the importance of identifying key metric in your healthcare practice
- Achieving Better Outcomes by working on personal & professional development as a practice owner
We post videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Connect with Me
For More:
Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new technology, innovative service delivery methods, business models, and organizational structures. Grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare. Or, hire Rafi to speak at your organization or event.
Are You Ready to Take Your Healthcare Business to the Next Level?
If you run an innovative healthcare company and are looking to develop a strategy that drives business in the form of qualified leads and sales, reach out. I’d love to talk with you about how I can help help you craft a business development strategy that leverages positioning, market research, stakeholder alignment to drive business development strategy for specific healthcare stakeholders.
Rafael E. Salazar II, MHS, OTR/L (Rafi) is a healthcare consultant, speaker, and host of he Better Outcomes Show. He helps healthcare startups, SaaS platforms, and organizations craft clear positioning, humanize the patient experience, and go to market effectively. He’s the author of Better Outcomes: A Guide to Humanizing Healthcare and principal at Rehab U Practice Solutions. His work on Telehealth has been discussed in Forbes, and he’s advised on projects ranging from digital health product launches to multi-million-dollar healthcare transformation initiatives.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, SaaS companies & innovative healthcare organizations develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience & healthcare innovation. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
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Work With Me

Are you building something innovative in healthcare—like a digital health product, service, or platform that’s aiming to truly improve the patient experience?
I help healthcare startups, SaaS platforms, and forward-thinking provider organizations develop clear positioning strategies, identify high-value offers, and build go-to-market plans that actually resonate with both users and buyers.
Whether you're launching a new product, scaling an existing service, or navigating digital transformation, I bring 12+ years of experience across clinical operations, healthcare innovation, and strategic development.
How I help:
- Clarify your product/service positioning so customers “get it”
- Align your offer with real market needs
- Build a Digital Health Roadmap to scale your healthcare organization effectively
- Support business development with industry-informed strategy
I’ve consulted on projects from multi-million-dollar state initiatives to early-stage product launches. My work’s been featured in Forbes, and I also speak at healthcare events and conferences on topics like innovation, digital health, and humanizing care. I also speak and train at healthcare conferences, events, and organizations on topics related to technology-enabled care, healthcare innovation, healthcare positioning, and humanizing the healthcare experience.
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