A year in review: Healthcare in 2024
It seems like only yesterday that I was planning for 2024. Scheduling out projects for the year, booking speaking engagements, and lining up interviews for the podcast was in full swing. Then, in the blink of an eye, we arrive at the end of 2024. And what a year it has been. From cyberattacks to breaking healthcare innovations, 2024 has had its share of big news stories. So, this week, I take the time to do a “2024 Year in Review: Healthcare”.
What we cover in this Episode:
- The Change Healthcare Cyberattack and it’s downstream effects
- The Expansion of & Breakthroughs in Artificial Intelligence in Healthcare
- Hospital and Healthcare Closures and Financial Troubles
- Remote Patient Monitoring and Telehealth & Virtual Healthcare
- Anti-Trust issues and litigation in Healthcare Tech
- Health Equity comes to the forefront of healthcare policy discussions
- Integration & Interoperability in Healthcare Tech
- Leadership in healthcare amidst tragedy and turmoil
- Healthcare policy shifts and the future political landscape for healthcare in the US
We post videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Connect with Me
For More:
Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new technology, innovative service delivery methods, business models, and organizational structures. Grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare. Or, hire Rafi to speak at your organization or event.
Are You Ready to Take Your Healthcare Business to the Next Level?
If you run an innovative healthcare company and are looking to develop a strategy that drives business in the form of qualified leads and sales, reach out. I’d love to talk with you about how I can help help you craft a business development strategy that leverages positioning, market research, stakeholder alignment to drive business development strategy for specific healthcare stakeholders.
Rafael E. Salazar II, MHS, OTR/L (Rafi) is a healthcare consultant, speaker, and host of he Better Outcomes Show. He helps healthcare startups, SaaS platforms, and organizations craft clear positioning, humanize the patient experience, and go to market effectively. He’s the author of Better Outcomes: A Guide to Humanizing Healthcare and principal at Rehab U Practice Solutions. His work on Telehealth has been discussed in Forbes, and he’s advised on projects ranging from digital health product launches to multi-million-dollar healthcare transformation initiatives.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, SaaS companies & innovative healthcare organizations develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience & healthcare innovation. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
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Work With Me
Are you building something innovative in healthcare—like a digital health product, service, or platform that’s aiming to truly improve the patient experience?
I help healthcare startups, SaaS platforms, and forward-thinking provider organizations develop clear positioning strategies, identify high-value offers, and build go-to-market plans that actually resonate with both users and buyers.
Whether you're launching a new product, scaling an existing service, or navigating digital transformation, I bring 12+ years of experience across clinical operations, healthcare innovation, and strategic development.
How I help:
- Clarify your product/service positioning so customers “get it”
- Align your offer with real market needs
- Build a Digital Health Roadmap to scale your healthcare organization effectively
- Support business development with industry-informed strategy
I’ve consulted on projects from multi-million-dollar state initiatives to early-stage product launches. My work’s been featured in Forbes, and I also speak at healthcare events and conferences on topics like innovation, digital health, and humanizing care. I also speak and train at healthcare conferences, events, and organizations on topics related to technology-enabled care, healthcare innovation, healthcare positioning, and humanizing the healthcare experience.
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