Why do PTs feel like they’re being forced to see patients at a loss?

Recently, I’ve seen a few articles and social media posts in the physical therapy world discussing the downward pricing pressure (declining reimbursement rates) even while some payers (UHC often is the target here) report profits in the billions of dollars per quarter. And, at first sight, you can totally appreciate where these clinicians and writers are coming from. I mean, why cut payments to providers when your organization is raking in record profits? As many clinicians and practice owners put it: they feel forced to see these patients at a loss because of the declining reimbursement rates. But are PTs Forced to See Patients at a Loss?

Now, the reason for declining rates may vary on paper, but it really comes down to two things: 1) incentives and 2) the reimbursement model for healthcare in the US. And both of those things are tied together. I dedicated a whole chapter in my book about the problems with a fee for service model in healthcare, but here’s the basics: when clinicians get paid for their time (or the codes they bill), they re incentivized to bill as much as possible, in as little time as possible. Payers, on the other hand, only have two levers to pull to cut costs: 1) deny services all together (or gait them with authorizations and the like) or 2) pay less for those services. That means that it’s only natural that, under that environment, payers will place barriers to the service (preauthorizations etc.) and reduce their fee schedule (the amount they pay clinicians for those services). And that’s why PTs feel the squeeze, or the downward pricing pressure, affecting their practices.

But here’s one thing that we rarely talk about when it comes to insurance and reimbursement rates: who’s forcing us to see these patients at a loss? I mean, UHC isn’t storming clinics and coercing them into signing provider contracts. The truth is that contracting is a choice, a choice that many clinics and practices are making. In this episode, I break down the reasons why practices may consider contracting with a payer. The pros and cons of being “in network” providers. And the how to combat some of the downward pricing pressure in healthcare.

 

What we cover in this Episode:

  • Understanding fee for service reimbursement models
  • Why patients still get surprise bills because of the lack of transparency
  • How clinicians come to the decision to sign contracts with payers
  • The levers that payers have to control costs and profits
  • Why value-based care can be difficult for smaller, independent practices
  • How value-based care aligns incentives
  • Making the decision to stay in or leave a payer network
  • Why we need to think more deeply about the value our treatments and services bring

 

We post videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.

 

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Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new technology, innovative service delivery methods, business models, and organizational structures. Grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare. Or, hire Rafi to speak at your organization or event.

 

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Rafael E. Salazar II, MHS, OTR/L (Rafi) is a healthcare consultant, speaker, and host of he Better Outcomes Show. He helps healthcare startups, SaaS platforms, and organizations craft clear positioning, humanize the patient experience, and go to market effectively. He’s the author of Better Outcomes: A Guide to Humanizing Healthcare and principal at Rehab U Practice Solutions. His work on Telehealth has been discussed in Forbes, and he’s advised on projects ranging from digital health product launches to multi-million-dollar healthcare transformation initiatives.

Today, Rafi helps innovative healthcare companies like technology startups, platforms, SaaS companies & innovative healthcare organizations develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience & healthcare innovation. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.

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Medical Professionals Rafi

Are you building something innovative in healthcare—like a digital health product, service, or platform that’s aiming to truly improve the patient experience?

I help healthcare startups, SaaS platforms, and forward-thinking provider organizations develop clear positioning strategies, identify high-value offers, and build go-to-market plans that actually resonate with both users and buyers.

Whether you're launching a new product, scaling an existing service, or navigating digital transformation, I bring 12+ years of experience across clinical operations, healthcare innovation, and strategic development.

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I’ve consulted on projects from multi-million-dollar state initiatives to early-stage product launches. My work’s been featured in Forbes, and I also speak at healthcare events and conferences on topics like innovation, digital health, and humanizing care. I also speak and train at healthcare conferences, events, and organizations on topics related to technology-enabled care, healthcare innovation, healthcare positioning, and humanizing the healthcare experience.

👉 Let’s connect and see if we’re a good fit.