Jul 23, 2026 | Healthcare Technology, Practice Management
*This is the short version of a full article that’s published on our substack here. Every healthcare leader has lived some version of this story. You evaluate a new tool for months, build the business case, get budget approval, announce it at a staff meeting,...
Jul 15, 2026 | Metrics & Performance, News, Patient Engagement, Practice Management
*This article was published on our substack here. A post crossed my feed this week from an orthopedic surgeon breaking down the CY 2027 Medicare Physician Fee Schedule (PFS) proposed rule. The numbers were brutal: total hip arthroplasty work RVUs down 19.6%, total...
Dec 27, 2024 | Blog, Marketing & Positioning, Metrics & Performance, Patient Engagement, Practice Management, Professional & Career Development
What is Healthcare Positioning? How do you actually develop an effective strategy to drive qualified sales conversations in your healthcare business or startup? It all starts with positioning. What is Healthcare Positioning? It begins by answering the question: Value...
Nov 5, 2024 | Blog, Marketing & Positioning, Metrics & Performance, Patient Engagement, Practice Management, Professional & Career Development
Is Private Practice Healthcare a Bad Business? We hear it all the time: Low Margins Increasing Costs Decreasing Reimbursement Staffing Issues And those are just the most common issues cited by people within the industry. But, there’s one group of people who...
Oct 28, 2024 | Marketing & Positioning, Metrics & Performance, Patient Engagement, Practice Management, Professional & Career Development
Do you understand your target market’s business model? One big challenge with technology in healthcare is this: Technology is moving (and has already moved) WAY faster than our regulatory system & reimbursement models are able to. This means that the...
Sep 3, 2024 | Marketing & Positioning, Metrics & Performance, Patient Engagement, Practice Management, Professional & Career Development
How do you build a successful healthcare business? I work with a lot of healthcare tech startups and healthcare clinics. Inevitability the topic of “sustainable success” in healthcare business comes up. Now, I love talking about how to build a healthcare...
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