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Changing the way therapists do business!

Consulting & Advisory Services

To see how these individual services fit into our overall service offerings, you can download a PDF  that includes a timetable by filling out the form below (We’ll send it to your inbox). 

You can also check out our resources page for materials aimed at increasing your clinical knowledge and grow your practice. Or, you can head over to our Blog to read our latest articles covering everything from evidence-based clinical info to tips and strategies to grow your practice and improve patient experience.


Rehab U Service Offerings Download

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What We Do

Through specialized education and consulting services, Rehab U Practice Solutions helps private practices and healthcare organizations improve their clinical outcomes and patient experiences.

With a focus on building clinical knowledge and expertise, improving patient engagement, discovering niche market opportunities, and developing unique messaging and communication strategies, Rehab U helps therapists deliver outstanding care and an impactful experience in their clinics. The following is a sampling of services we offer. Fill out the form above to see how they fit into our overall service matrix. 


Positioning & Messaging

We work with you to review and adjust your clinic’s positioning statements, niche selection, and your communication content. We also work closely with you to identify and develop additional or alternative areas of specialization that create new value in your business.

Marketing Strategy

We work with you to review and adjust your marketing plan relative to your positioning and area of specialization.

Lead Generation & Referrals

We thoroughly review your lead generation and referral data, and advise you on crafting
an appropriate and powerful lead generation plan that puts your business on the map.


Patient Satisfaction & Engagement

Your patient satisfaction and engagement will be audited through surveys and interviews. We use this information to craft a unique performance improvement plan based on your data.

Staff Development

We thoroughly review engagement and satisfaction levels amongst staff to ensure role alignment and identify areas for growth and career development.

Productivity & Utilization

We review productivity and other relevant KPIs, assess optimal utilization of staffing/clinic time, identify additional revenue or market opportunities, and work with you to develop a comprehensive optimization plan.


Speaking & Training

Rafael speaks on topics related to leadership in healthcare, patient engagement & experience, and marketing & communication strategy for rehabilitation professionals & organizations. He will customize my presentation for your specific audience and to meet your organization’s specific goals and objectives. His goal is to help you facilitate the outcome you want for your event and audience. 

His most recent topics include to following. Keep in mind that these can be tailored to be delivered as a presentation/keynote, or as a workshop. 

For more information about having Rafael speak at your event, click here.

How it Works

Below, Rafael E. Salazar II, MHS, OTR/L describes how a typical consulting or advisory engagement unfolds. Customized engagements can also be designed and arranged on a case-by-case basis. Just contact us to learn more.

Phase I

You contact us by phone (706-804-0360) or fill out the contact form. We then schedule a time speak briefly about your situation and whether we’d be a good fit for each other. Assuming it looks like we’re a good fit, and that you want to move forward, we continue to the next step.

Phase II

Next, we find the next available date(s) and send you acceptance materials via email that work with both of our schedules. You receive an agreement (to sign and return), a required list of materials for the engagement, a tentative schedule/itinerary for an on-site visit (if applicable), an invoice, and a non-disclosure agreement that we have already signed to ensure confidentiality regarding your clinic or health center. Once you have formally accepted the engagement by signing and returning the agreement and paying the invoice, we send you a second email requesting some specific information (number of employees, patient census, etc). The time before our on-site engagement allows you to gather the required materials and send them ahead of time (ideally 10 business days) so I can build an appropriate game-plan for your clinic. That will be the first thing we cover when we arrive onsite.

Phase III

Then we’ll conduct the onsite portion of the engagement. This is anywhere from one to five days depending on the size of your clinic or health center (two to three days is typical). You will have already received a tentative agenda for the day, which will include an overview of your clinic’s positioning and messaging, marketing strategy, lead generation, patient engagement, staff development, and/or productivity/utilization (this will depend on the signed agreement). We provide you with an outline to facilitate note-taking. Rather than regurgitating everything in a lame powerpoint (that you’ll likely zone out in) or written report (which will likely collect dust on a shelf), the main deliverable for this engagement will be the advice we give you and the notes you capture during our meetings.

One thing I’ve learned teaching at the graduate level, is that it’s a better use of time and more effective knowledge transfer for you to be actively engaged in taking good notes. This facilitates meaningful discussion and active learning. We help you do just that.

Phase IV

Lastly, we stand by and provide assistance and guidance during implementation. We’ll assist you via email or telephone for between three and twelve months or three to ten major phone calls/conferences —whichever comes first. These conferences are agenda-driven, meaning that you come prepared with a list of questions, concerns, or challenges that we will address together. This is not like coaching. There aren’t regularly scheduled calls to keep you accountable. We won’t count quick emails or phone calls against the major conferences. Sometimes, extended engagements are warranted. In this case, the agreement will be revised and updated as necessary at the end of the initial twelve months, and then every quarter thereafter.

During this time, should you need resources or assistance in implementation (web development etc), we have access to a great marketing team that can assist with everything from video production or graphic design all the way to full website development. This can be discussed during phase I and can be included in the agreement, or added after the fact, depending on your specific needs.

You’ll begin to see progress and change quickly in the process. In fact, sometimes simply gathering the required material will begin to reveal areas of opportunity and growth and can be a great learning experience.

Quick Rundown

Location: Onsite at your clinic or health center (one to five days), then remotely

Scheduling & Duration: Typically, an engagement can be scheduled within 3-8 weeks. Engagements typically last one to five days onsite, then up to three months remotely.

Deliverable: Hours of specific and actionable advice following a written agenda, carefully and concisely structured for your note taking, and expanded upon as necessary or requested.

Requirements: The clinic owner, senior partner, or senior leadership will gather required materials (one to two hours), and will be involved during the onsite portion of the engagement. Employees and clinicians may be asked to complete a survey (roughly 30 minutes). Select employees and clinicians will participate in short interviews, as indicated or appropriate. Ideally, to assess patient engagement & satisfaction, in-person interviews will be completed with patients before & after their appointments or sessions in your clinic or center. These should be completed in a separate and quiet room to allow your patients to feel comfortable sharing their opinions and thoughts. Paper or online surveys may be implemented, however, in the event that in-person interviews of patients is not possible.

Payment & Terms: Prepaid and non-refundable. Fees and expenses (including travel) are calculated in advance. An initial deposit of 30% is due within 2 business days of confirming the engagement. The final 70% is due at least 5 business days prior to the onsite portion of the engagement, sent with requested materials (check or online payment). We offer a 10% professional discount if entire fee is paid at once. Specific dates will be calculated and communicated before you need to sign anything. We’ll also provide you with as much time as you like to be comfortable with the arrangements.

Cost: This will include fees for services and expenses related to travel etc. This is calculated based on the size of the engagement, the scope of the project, and any other pertinent factors. This will be made clear on the agreement that you will sign and return to us.

About Us

We are on a mission to radically change the way therapists do business! We want to help our clients break out of the cookie-cutter paradigm that leave them burned out, stressed out, and wanting more for themselves and their patients. We approach each of our clients with fresh eyes to develop customized, unique strategies to improve patient experience, engagement, and outcomes. We want you and your patients to love what you do and value the skill and knowledge you bring to the table.

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