Rehab U Practice Solutions can help if…
You want your patients & clients to do your marketing for you…
You want your patients to show up to their appointments…
You want to train your staff and clinicians to be able to confidently communicate the value your organization provides…
You want to develop a system that keeps patients & clients happy, engaged, and satisfied throughout the entire process of care…
You want to leverage best practices, new technology, and marketing/messaging to maximize patient engagement & retention…
You want to bring in more patients, retain them throughout their course of care, and create uniquely impactful patient experiences…
You want your patients to complete their course of care…
You want your patients to come back to your clinic or organization if they have a need in the future…
Marketing, Consulting & Advisory Services
Rehab U Practice Solutions is a leader in patient retention strategy for healthcare organizations. We help clinics and health systems improve patient engagement & experience leading to increased revenue & lifetime patient value.
We envision a world where skilled, competent, and caring clinicians serve and care for engaged patients to promote better clinical outcomes, unmatched patient satisfaction, and lasting relationships.
Below, you’ll find a rundown of our process, and how we help our clients create systems and marketing strategies that help them acquire, engage, and retain more patients, leading to increased revenue, decreased no-shows & cancellations, better clinical outcomes & higher patient satisfaction.
You can also check out our resources page for materials aimed at increasing your clinical knowledge and grow your practice. Or, you can head over to our Insights Page to read our latest articles covering everything from evidence-based clinical info to tips and strategies to grow your practice and improve patient experience.
What We Do
Rehab U Practice Solutions works with healthcare clinics, hospitals and health systems to maximize revenue through improving patient engagement, experience, & retention.
Most healthcare marketing firms look at snazzy graphics, cool slogans, & catchy campaigns & most healthcare consultants really only look at spreadsheets. This might get you some likes on social media, and may even bring in more patients. But these tactics fail at the greatest and most important role that your marketing strategy and process of care should play: developing real, trusting relationships with your patients & clients.
That’s what sets us apart. We help you not only craft marketing messages & campaigns that build that know, like, & trust value you need to convert leads into scheduled patients; but we also work with your clinicians and staff to make sure that, once a patient decides to schedule an appointment, you have a system setup that keeps them happy, engaged, and satisfied throughout the onboarding, treatment, and discharge process.
In short, we help your whole organization get focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats and serves.
Understanding context, purpose, mission, vision, & values
Patient engagement audit
Strategy review and clarity
Take the insights gathered from Step 1, along with other pertinent information to discover a compelling positioning and craft a marketing & business development strategy based on that positioning
Take the insights discovered in steps 1-2 to determine the focus area based on the Patient Relationship Cycle™
Develop strategic plans, goals, and systems integrating positioning strategy and area of focus
We stand by and offer advisement and support while you execute and implement the strategies we’ve developed in the previous steps
Positioning & Messaging
We work with you to review and adjust your clinic’s positioning statements, niche selection, and your communication content using our discovery process. We also work closely with you to identify and develop additional or alternative areas of specialization that create new value in your business.
We work with you to review and adjust your marketing plan relative to your positioning, area of specialization and area of focus on the Patient Relationship Cycle™.
Lead Generation & Referrals
We thoroughly review your lead generation and referral data, and advise you on crafting an appropriate and powerful lead generation plan that puts your business on the map for your target market and area of focus.
Patient Satisfaction & Engagement
Your patient satisfaction and engagement will be audited through surveys and interviews. We use the Patient Experience Blueprint™ to develop a plan based on your data.
We thoroughly review engagement and satisfaction levels amongst staff to ensure role alignment and identify areas for growth and career development. (optional)
Productivity & Utilization
We review productivity and other relevant KPIs, assess optimal utilization of staffing/clinic time, identify additional revenue or market opportunities, and work with you to develop a comprehensive optimization plan. (optional)
Speaking & Training
Rafael speaks on topics related to leadership in healthcare, patient engagement & experience, and marketing & communication strategy for rehabilitation professionals & organizations. He will customize his presentation for your specific audience and to meet your organization’s specific goals and objectives. His goal is to help you facilitate the outcome you want for your event and audience.
His most recent topics include to following. Keep in mind that these can be tailored to be delivered as a presentation/keynote, or as a workshop.
- Principles of Amazing Patient Experiences
- Marketing Therapy Services in today’s healthcare environment (US)
- Mastering the 5 Questions
- Challenging the Status Quo in Healthcare
- The Biopsychosocial Model & Application to Rehabilitation & Patient Engagement
- 5 Changes to Improve Healthcare (US)
- 6 Strategies for Work-Life Balance as a Healthcare Provider
- Managing Patient Experience & Engagements: Trauma-Informed Care
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Rafael E. Salazar II, MHS, OTR/L
For a summary and bio of the Principal Owner of Rehab U Practice Solutions, Rafael, click here.
Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show. Rafi has worked in a variety of settings, from orthopedic and musculoskeletal rehabilitation, to academia, and even healthcare consulting. He spent the majority of his clinical experience working at Charlie Norwood VA Medical Center, where he was the lead clinician and clinical education coordinator for the outpatient specialty rehab program. In this role, he treated many veterans with chronic pain and helped to establish an interdisciplinary pain management program. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences and to establish statewide mobile integrated clinical support services for individuals on the state medicaid waiver program. He also has experience as a core faculty member at Augusta University’s Occupational Therapy Program, as a Licensed Board Member on the GA State OT Board, and he serves on the Board of Directors for NBCOT. He works to help healthcare clinics and organizations deliver uniquely impactful patient experiences by improving service delivery through training & advisement and through courses & training programs. Read the story behind Rehab U and what we believe here.
Rehab U Practice Solutions is a leader in patient retention strategy for healthcare organizations. We help clinics and health systems improve patient engagement & experience leading to increased revenue & lifetime patient value. We envision a world where skilled, competent, and caring clinicians serve and care for engaged patients to promote better clinical outcomes, unmatched patient satisfaction, and lasting relationships.
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