Healthcare Strategy + Advisory
Strategy That Works in the Real World of Healthcare.
Good ideas aren’t enough.
Healthcare organizations operate within a complicated mix of clinical workflows, economic incentives, regulatory requirements, technology, organizational politics, and human behavior.
I help healthcare companies, provider organizations, investors, and leadership teams navigate that complexity—turning ambitious ideas into practical strategies that can be implemented, adopted, and scaled.
WHERE I ADD VALUE
Complex healthcare problems rarely fit neatly into one box.
Organizations typically bring me in when they’re trying to answer questions like:
- Why aren’t clinicians or healthcare organizations adopting our product?
- How should we position and commercialize this solution in a crowded healthcare market?
- Where does AI actually create value in our organization—and where doesn’t it?
- Does this healthcare investment, acquisition, or strategic opportunity make sense from a clinical and operational perspective?
- How do we translate our strategy into workflows clinicians will actually use?
- How should we approach telehealth, RTM, digital health, or hybrid care?
- How do we grow without creating operational complexity that undermines the business?
The answers usually require more than a slide deck.
They require understanding how healthcare actually works.
CLINICAL REALITY + BUSINESS STRATEGY
Bridging the gap between strategy and execution.
I’ve spent my career working across healthcare—from direct patient care and clinical leadership to academia, government consulting, healthcare technology, entrepreneurship, and practice ownership.
That experience shapes how I approach advisory work.
I look at problems through multiple lenses:
Clinical: Will this actually work for clinicians and patients?
Operational: Can the organization realistically implement and sustain it?
Commercial: Who buys it, why do they buy it, and what creates enough value to drive adoption?
Strategic: How does it fit within the organization’s broader objectives and the direction healthcare is moving?
Because the best healthcare strategy isn’t simply compelling on paper.
It works when it meets reality.
ADVISORY CAPABILITIES
Comprehensive expertise across the healthcare ecosystem.
Platform Strategy
Helping digital health companies, SaaS platforms, healthcare startups, and PE-backed organizations develop strategies grounded in clinical reality and market opportunity.
Engagements may include:
• Clinical strategy
• Product positioning
• Enterprise adoption strategy
• MSK and rehabilitation market strategy
• Product-market alignment
• Platform expansion
• Strategic partnerships
• M&A and post-acquisition integration
Strategic Growth + Go-to-Market
Building commercialization strategies around how healthcare organizations actually evaluate, purchase, and adopt new solutions.
Engagements may include:
• Go-to-market strategy
• Market positioning and differentiation
• Ideal customer profile development
• Healthcare economic buyer strategy
• Enterprise sales strategy
• Messaging and value propositions
• Sales enablement
• Market-entry strategy
Platform Strategy
Helping digital health companies, SaaS platforms, healthcare startups, and PE-backed organizations develop strategies grounded in clinical reality and market opportunity.
Engagements may include:
• Clinical strategy
• Product positioning
• Enterprise adoption strategy
• MSK and rehabilitation market strategy
• Product-market alignment
• Platform expansion
• Strategic partnerships
• M&A and post-acquisition integration
Strategic Growth + Go-to-Market
Building commercialization strategies around how healthcare organizations actually evaluate, purchase, and adopt new solutions.
Engagements may include:
• Go-to-market strategy
• Market positioning and differentiation
• Ideal customer profile development
• Healthcare economic buyer strategy
• Enterprise sales strategy
• Messaging and value propositions
• Sales enablement
• Market-entry strategy
Market Penetration Roadmap
Technology, software, apps, and platforms hold the future of healthcare service delivery, clinical outcome management, and revenue diversification and scalability for provider organizations, healthcare payers, and the recipients of healthcare services (patients) alike. It also holds the keys for effective and efficient oversight and management for regulatory agencies and policy-makers.
And it’s getting attention. In fact, most healthcare professionals surveyed report recently taking courses related to technology and tools such as Remote Patient Monitoring.
In addition, over three quarters of healthcare provider organizations surveyed either currently offer, or have plans to implement, virtual service delivery, including remote patient monitoring, telehealth, or other service delivery.
And, aside from the traditional “one-on-one” or synchronous telehealth services and encounters, providers, payers, and patients all seek to explore other methods of delivering or receiving healthcare services virtually; to include asynchronous services and remote patient monitoring.
Given that knowledge, it’s no surprise that the healthcare technology market has experienced an influx in new startups and potential service providers aiming to grab a piece of this rapidly expanding market.
To stand out from the sea of healthcare technology, app, or SaaS companies flooding into the space, you need to craft a tailored positioning message aimed at the ideal targeted stakeholder for your device, technology, or software.
That’s where the Market Penetration Roadmap comes in…
Speaking & Training
Rafael speaks & trains at healthcare organizations and events on topics related to leadership in healthcare, patient engagement & experience, integrated clinical care, interprofessional collaborative practice and marketing & communication strategy for rehabilitation professionals & organizations. His work on telehealth has been discussed in Forbes. He customizes content for your specific audience and to meet your organization’s specific goals and objectives. His goal is to help you facilitate the outcome you want for your event, audience or organization.
His most recent topics & projects include to following. Keep in mind that these can be tailored to be delivered as a presentation/keynote, as a workshop, or as part of a strategic engagement.
- Technology-Enabled Healthcare
- Principles of Amazing Patient Experiences
- Healthcare Positioning Strategy
- A Bottom-Up Approach to Healthcare & Technology
- Doing Telehealth Right
- Better Outcomes: A Guide to Humanizing Healthcare
The Telehealth Roadmap™
A Proven Framework for Successfully Implementing Telehealth
The Telehealth Roadmap™ will help you craft a strategy, develop workflows and procedures, and implement virtual service delivery in a way that maximizes efficiency while simultaneously delivering an outstanding patient experience.
The first step is to begin laying the groundwork by understanding the fundamentals of telehealth and virtual service delivery and then crafting basic “tenants” of telehealth for your clinic or organization.
While it is important to understand the differences between virtual service delivery & in-clinic care from a clinical standpoint, you must also consider how implementing virtual care affects clinic workflow, communication, informed consent, and administrative processes.
We help you develop your organization’s workflows (or operational guidelines), standard operating procedures, and processes to ensure the actual delivery of virtual services can occur without a hitch. Then, will help you develop your communication, messaging, and patient/provider education strategy so that you’re able to effectively communicate both the effectiveness & value of virtual service delivery.
Bottom-Up Healthcare Marketing
Tired of relying on referrals from other providers?
Looking to leverage direct access & the internet to fill your clinic’s schedule?
Want to succeed with a direct-to-consumer business development strategy?
Looking to leverage direct access & the internet to fill your clinic’s schedule?
Want to succeed with a direct-to-consumer business development strategy?
GREAT!!!
Now, the question is, how do you actually make all that effort, time, and energy bring in the $$$?
It all starts with what I call a “bottom-up” approach to both the lead generation & patient onboarding process.
Learn How Rehab U Practice solutions can help you craft a sustainable direct-to-consumer lead generation strategy that leverages your clinic’s positioning, messaging, front office processes, and back end procedures to attract, acquire, engage, and retain more patients.
Actionable Insights
Through Rehab U Practice Solutions, Rafi constantly provides articles, videos, and free webinars focused on leveraging clinical expertise and human relationships to grow your healthcare practice and business. He’s shared webinars and interviews related
to our Cancellation Reduction Framework, Direct to Consumer Marketing in Healthcare, and Taking a Bottom Up Approach to patient onboarding.
As a bonus, when you sign up, you’ll get The 5 Keys to Creating the Ultimate Patient Experience Blueprint!
WHO AM I, AND WHY DOES THAT MATTER?
About Rafi
I am the principal owner of Rehab U Practice Solutions. I started my career as a licensed Occupational Therapist in 2012. After nearly 5 years leading an outpatient specialty rehab clinic at the Department of Veterans Affairs, I began work as an independent healthcare consultant on a multi-million dollar project for the Georgia Department of Behavioral Health and Developmental Disabilities.During that time, I also began working with independent healthcare clinics & organizations focusing on patient engagement, marketing strategy, innovation, and technology integration with the continuum of care.
My career trajectory includes 12+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. I even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and have served on numerous boards and regulatory committees. I host of The Better Outcomes Show and am the author of the book Better Outcomes: A Guide to Humanizing Healthcare.
Today, I help innovative healthcare companies like technology startups, platforms, SaaS companies and provider organizations develop effective positioning strategy and business development plans through my consulting work.I also leverage my experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience, technology-enabled healthcare, value-based healthcare models, and healthcare innovation.
In addition to all that, I also own and operate ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.I currently serve as a Licensed Board Member on the GA State OT Board and have served on several committees for the National OT Board (NBCOT). I also serve as a board member on the Board of Directors for NBCOT.
Book a Healthcare Positioning Exploration Call
It’s free.
It’s 30 minutes.
And you’ll walk away with some insights.
About Us
Rehab U Practice Solutions is a leader in patient retention strategy for healthcare organizations. We help clinics and health systems improve patient engagement & experience leading to increased revenue & lifetime patient value. We envision a world where skilled, competent, and caring clinicians serve and care for engaged patients to promote better clinical outcomes, unmatched patient satisfaction, and lasting relationships.
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