We help innovative healthcare companies & organizations humanize care

Positioning strategy & healthcare consulting to aim your organization towards success in the healthcare of tomorrow...
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Rehab U Practice Solutions can help if...

You need to craft a tailored positioning message aimed at the ideal targeted stakeholder for your device, technology, or software....


You want to explore other methods of delivering healthcare services virtually; to include asynchronous services and remote patient monitoring...


You want to leverage healthcare technology to implement virtual service delivery methods, including remote therapeutic monitoring, telehealth, or other virtual service delivery...


You want to dial in your healthcare positioning to attract your targeted healthcare stakeholder or buyer...

You want to leverage best practices, new technology, and marketing/messaging to maximize patient engagement & retention...


You want to integrate technology & hybrid care models to position your organization to succeed in the healthcare of tomorrow...


You want to use technology, virtual healthcare, and digital health to create truly individualized healthcare experiences...


You want to streamline the healthcare delivery process and help build real, meaningful relationships between providers and patients...

Healthcare Consulting, Strategy & Advisory Services


Rehab U Practice Solutions works with innovative healthcare companies to humanize healthcare. These healthcare consulting projects range from short, simple engagements to longer and more involved projects.

Healthcare is unique, both in the regulatory restrictions, but also in the nuances and value assessments of the various stakeholders. You need someone that focuses on healthcare positioning strategy to ensure that your product, tool, or organization communicates the right thing to the right healthcare stakeholder.

Rafael E Salazar II, MHS, OTR/L (Rafi) brings over a decade of experience working on high-level projects across all four of the various healthcare stakeholders (payer, provider, policy-maker, and patient). He works with your team to ensure that those insights are not only communicated to them, but also employed and embedded in your organization’s workflows, processes, and positioning strategy.

In short, we help your whole organization get focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats and serves.

Healthcare Positioning Alignment Workshop


Develop an effective, succinct, and unique healthcare positioning strategy for your innovative healthcare company…

Healthcare Positioning Alignment Workshop

Do you want to differentiate your healthcare technology, device, software or healthcare organization from competitors? Do you want to align your value proposition with your targeted stakeholder?

Do you want to create a consistent message to drive business development strategy for those specific healthcare stakeholders? Do you want to leverage industry insight and expertise to identify your most valuable healthcare stakeholder?


Now, the question is, how do you actually develop an effective positioning strategy to drive effective and qualified sales conversations? It all starts with Positioning Alignment Workshop



Healthcare Consulting Engagements


Leverage Objective Advice & Insight, Focused Knowledge, and Industry Expertise to Move the Needle for your Organization

Healthcare Consulting EngagementsI’m Rafael E. Salazar II, MHS, OTR/L (Rafi), practice owner and healthcare marketing consultant. I help healthcare clinics, organizations, and healthcare technology startups develop effective patient engagement, business development, and positioning strategy.
I leverage my experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience.
If you want to Leverage Deep Healthcare Industry Expertise to Develop effective marketing strategies, optimize administrative operations to improve patient/user engagement, and business development & strategic planning for your organization, check out how I can help.



Market Penetration Roadmap


Technology, software, apps, and platforms hold the future of healthcare service delivery, clinical outcome management, and revenue diversification and scalability for provider organizations, healthcare payers, and the recipients of healthcare services (patients) alike. It also holds the keys for effective and efficient oversight and management for regulatory agencies and policy-makers.

Market Penetration Strategy ConsultingAnd it’s getting attention. In fact, most healthcare professionals surveyed report recently taking courses related to technology and tools such as Remote Patient Monitoring.

In addition, over three quarters of healthcare provider organizations surveyed either currently offer, or have plans to implement, virtual service delivery, including remote patient monitoring, telehealth, or other service delivery.

And, aside from the traditional “one-on-one” or synchronous telehealth services and encounters, providers, payers, and patients all seek to explore other methods of delivering or receiving healthcare services virtually; to include asynchronous services and remote patient monitoring.

Given that knowledge, it’s no surprise that the healthcare technology market has experienced an influx in new startups and potential service providers aiming to grab a piece of this rapidly expanding market.

To stand out from the sea of healthcare technology, app, or SaaS companies flooding into the space, you need to craft a tailored positioning message aimed at the ideal targeted stakeholder for your device, technology, or software.

That’s where the Market Penetration Roadmap comes in…



Speaking & Training


Rafael speaks & trains at healthcare organizations and events on topics related to leadership in healthcare, patient engagement & experience, integrated clinical care, interprofessional collaborative practice and marketing & communication strategy for rehabilitation professionals & organizations. His work on telehealth has been discussed in Forbes. He customizes content for your specific audience and to meet your organization’s specific goals and objectives. His goal is to help you facilitate the outcome you want for your event, audience or organization.
Medical Professionals Rafi

His most recent topics & projects include to following. Keep in mind that these can be tailored to be delivered as a presentation/keynote, as a workshop, or as part of a strategic engagement.


The Telehealth Roadmap™

A Proven Framework for Successfully Implementing Telehealth


Telehealth Roadmap

The Telehealth Roadmap™ will help you craft a strategy, develop workflows and procedures, and implement virtual service delivery in a way that maximizes efficiency while simultaneously delivering an outstanding patient experience.

The first step is to begin laying the groundwork by understanding the fundamentals of telehealth and virtual service delivery and then crafting basic “tenants” of telehealth for your clinic or organization.

While it is important to understand the differences between virtual service delivery & in-clinic care from a clinical standpoint, you must also consider how implementing virtual care affects clinic workflow, communication, informed consent, and administrative processes.

We help you develop your organization’s workflows (or operational guidelines), standard operating procedures, and processes to ensure the actual delivery of virtual services can occur without a hitch. Then, will help you develop your communication, messaging, and patient/provider education strategy so that you’re able to effectively communicate both the effectiveness & value of virtual service delivery.

Bottom-Up Healthcare Marketing


Tired of relying on referrals from other providers?

Healthcare Marketing ConsultingLooking to leverage direct access & the internet to fill your clinic’s schedule?
Want to succeed with a direct-to-consumer business development strategy?
Looking to leverage direct access & the internet to fill your clinic’s schedule?
Want to succeed with a direct-to-consumer business development strategy?


Now, the question is, how do you actually make all that effort, time, and energy bring in the $$$?

It all starts with what I call a “bottom-up” approach to both the lead generation & patient onboarding process.

Learn How Rehab U Practice solutions can help you craft a sustainable direct-to-consumer lead generation strategy that leverages your clinic’s positioning, messaging, front office processes, and back end procedures to attract, acquire, engage, and retain more patients.



Actionable Insights

Through Rehab U Practice Solutions, Rafi constantly provides articles, videos, and free webinars focused on leveraging clinical expertise and human relationships to grow your healthcare practice and business. He’s shared webinars and interviews related
to our Cancellation Reduction Framework, Direct to Consumer Marketing in Healthcare, and Taking a Bottom Up Approach to patient onboarding.
As a bonus, when you sign up, you’ll get The 5 Keys to Creating the Ultimate Patient Experience Blueprint!




About Rafi

I am the principal owner of Rehab U Practice Solutions. I started my career as a licensed Occupational Therapist in 2012. After nearly 5 years leading an outpatient specialty rehab clinic at the Department of Veterans Affairs, I began work as an independent healthcare consultant on a multi-million dollar project for the Georgia Department of Behavioral Health and Developmental Disabilities.During that time, I also began working with independent healthcare clinics & organizations focusing on patient engagement, marketing strategy, innovation, and technology integration with the continuum of care.

My career trajectory includes 12+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. I even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and have served on numerous boards and regulatory committees. I host of The Better Outcomes Show and am the author of the book Better Outcomes: A Guide to Humanizing Healthcare.
Today, I help innovative healthcare companies like technology startups, platforms, SaaS companies and provider organizations develop effective positioning strategy and business development plans through my consulting work.
I also leverage my experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience, technology-enabled healthcare, value-based healthcare models, and healthcare innovation.

In addition to all that, I also own and operate ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.I currently serve as a Licensed Board Member on the GA State OT Board and have served on several committees for the National OT Board (NBCOT). I also serve as a board member on the Board of Directors for NBCOT.

Rafi Salazar
Rafi Salazar on The Better Outcomes Show
Better Outcomes Book Cover

Book a Healthcare Positioning Exploration Call

It’s free. 

It’s 30 minutes. 

And you’ll walk away with some insights. 

About Us

Rehab U Practice Solutions is a leader in patient retention strategy for healthcare organizations. We help clinics and health systems improve patient engagement & experience leading to increased revenue & lifetime patient value. We envision a world where skilled, competent, and caring clinicians serve and care for engaged patients to promote better clinical outcomes, unmatched patient satisfaction, and lasting relationships.

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