Healthcare marketing: An Interview on Positioning, Content Creation & lead Generation
I recently had the opportunity to sit down with Zain Syed for the Digital Thoughts Podcast to talk about one of my favorite topics: healthcare marketing & positioning and what it means for business development, lead generation, and go to market strategies and tactics.
Here’s a bit about what we cover in this interview:
- How I got into healthcare consulting
- Using training to learn valuable skills
- My advice for healthcare startups
- Healthcare Positioning
- Lead generation that works in healthcare
- Go to Market Strategies
- Content strategies for healthcare companies & clinicians
Interview Highlight: Content Creation & Healthcare Marketing
Here’s a key quote from the interview about healthcare marketing & positioning:
“If you’re a clinician looking at getting out of clinical work, or even if you’re a clinician looking to expand your career, you should be creating some kind of content. We live in the world of content creation. You should be creating something because somebody that is going to see it or somebody that you might apply to a job to work for is going to look you up. You want them to see that you’re thinking about the problems.” -Rafi Salazar
Book a call with me here to learn how I can help you build a successful healthcare business.
For more content like this, check out our Insights Page and check out The Better Outcomes Show. Or if you want to humanize healthcare through your business or organization, learn how Rehab U Practice Solutions can help here! You can also schedule a call with Rafi to discuss your company’s positioning strategy and brainstorm a business development plan here. Check out Rafi’s latest book, Better Outcomes: A Guide to Humanizing Healthcare, on Amazon!
Rafael E. Salazar II, MHS, OTR/L (Rafi) is a healthcare consultant, speaker, and host of he Better Outcomes Show. He helps healthcare startups, SaaS platforms, and organizations craft clear positioning, humanize the patient experience, and go to market effectively. He’s the author of Better Outcomes: A Guide to Humanizing Healthcare and principal at Rehab U Practice Solutions. His work on Telehealth has been discussed in Forbes, and he’s advised on projects ranging from digital health product launches to multi-million-dollar healthcare transformation initiatives.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, SaaS companies & innovative healthcare organizations develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience & healthcare innovation. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
Work With Me
Are you building something innovative in healthcare—like a digital health product, service, or platform that’s aiming to truly improve the patient experience?
I help healthcare startups, SaaS platforms, and forward-thinking provider organizations develop clear positioning strategies, identify high-value offers, and build go-to-market plans that actually resonate with both users and buyers.
Whether you're launching a new product, scaling an existing service, or navigating digital transformation, I bring 12+ years of experience across clinical operations, healthcare innovation, and strategic development.
How I help:
- Clarify your product/service positioning so customers “get it”
- Align your offer with real market needs
- Build a Digital Health Roadmap to scale your healthcare organization effectively
- Support business development with industry-informed strategy
I’ve consulted on projects from multi-million-dollar state initiatives to early-stage product launches. My work’s been featured in Forbes, and I also speak at healthcare events and conferences on topics like innovation, digital health, and humanizing care. I also speak and train at healthcare conferences, events, and organizations on topics related to technology-enabled care, healthcare innovation, healthcare positioning, and humanizing the healthcare experience.
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