Looking to find a strategy for healthcare marketing that works?
In my work with healthcare companies, developing effective positioning strategies, I often get asked several questions about how to best do this on the provider side, or the technology/solution side. Whether it’s a healthcare clinic wanting to create a direct to consumer marketing strategy or a healthcare technology company wanting to build a solid market penetration plan, a lot of the concepts I talk about apply. When you understand the concepts you are able to develop a strategy for healthcare marketing that works, regardless of whether you’re a provider or a technology startup.
In fact, I recently had the opportunity to sit down with Paul Sign from StrataPT to talk about all things healthcare marketing.
What we cover on this interview on healthcare marketing that works:
- The importance of positioning
- How content marketing drives business
- Direct to Consumer Marketing in healthcare
- Investing in your team members
- Creating a culture of content creation
- Embracing the role of expert in your marketing and content strategy
- My work in positioning strategy for healthcare companies
Check out the podcast and video about healthcare marketing at Strata Studios here.
Connect with Me
- LinkedIn (Rafi Salazar)
- Hire me to Speak
- Book a Healthcare Positioning Workshop
- Learn About Working with Me
For more content like this, check out our Insights Page and check out The Better Outcomes Show. Or if you want to humanize healthcare through your business or organization, learn how Rehab U Practice Solutions can help here! You can also schedule a call with Rafi to discuss your company’s positioning strategy and brainstorm a business development plan here. Check out Rafi’s latest book, Better Outcomes: A Guide to Humanizing Healthcare, on Amazon!
Rafael E. Salazar II, MHS, OTR/L (Rafi) is a healthcare consultant, speaker, and host of he Better Outcomes Show. He helps healthcare startups, SaaS platforms, and organizations craft clear positioning, humanize the patient experience, and go to market effectively. He’s the author of Better Outcomes: A Guide to Humanizing Healthcare and principal at Rehab U Practice Solutions. His work on Telehealth has been discussed in Forbes, and he’s advised on projects ranging from digital health product launches to multi-million-dollar healthcare transformation initiatives.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, SaaS companies & innovative healthcare organizations develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience & healthcare innovation. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
Work With Me
Are you building something innovative in healthcare—like a digital health product, service, or platform that’s aiming to truly improve the patient experience?
I help healthcare startups, SaaS platforms, and forward-thinking provider organizations develop clear positioning strategies, identify high-value offers, and build go-to-market plans that actually resonate with both users and buyers.
Whether you're launching a new product, scaling an existing service, or navigating digital transformation, I bring 12+ years of experience across clinical operations, healthcare innovation, and strategic development.
How I help:
- Clarify your product/service positioning so customers “get it”
- Align your offer with real market needs
- Build a Digital Health Roadmap to scale your healthcare organization effectively
- Support business development with industry-informed strategy
I’ve consulted on projects from multi-million-dollar state initiatives to early-stage product launches. My work’s been featured in Forbes, and I also speak at healthcare events and conferences on topics like innovation, digital health, and humanizing care. I also speak and train at healthcare conferences, events, and organizations on topics related to technology-enabled care, healthcare innovation, healthcare positioning, and humanizing the healthcare experience.
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