Which aspects of healthcare service are most important to prioritize when considering a tech solution?

Healthcare is fundamentally a human experience. The end goal should be greater access and human connection, not more abstraction. Humanizing healthcare with technology, involves avoiding things like chat bots or check boxes that hinder genuine communication. Tech solutions should promote real connections between patients and clinicians. Less time on administrative paperwork means more face-to-face time for patient care!

Always consider how technology will enhance the patient-clinician relationship before implementation



Humanizing Healthcare with Technology: Focus on the Human Experience

When considering the aspects of healthcare service to prioritize when evaluating tech solutions, it is crucial to understand that healthcare is fundamentally a human experience. That means, to humanize healthcare with technology, you need to focus on the human elements. As I mentioned in the book “Better Outcomes: A Guide to Humanizing Healthcare”, healthcare involves one person skilled in the art of healing, helping another person on their unique road to recovery. With this viewpoint in mind, any technology or platform implemented should aim for greater access and human connection as its end goal.


Prioritizing Technology That Enhances Human Connection

When implementing a tech solution, whether it be streamlining intake processes or providing more transparency throughout the healthcare process, we must ensure that these tools promote a stronger human connection rather than creating more abstraction. For example, if we were to implement digital patient intake forms or asynchronous communication methods with patients, we need to make sure that at the end of the day these tools are fostering better relationships between patients and clinicians.

We want patients going through this process to understand that using this software will allow them greater access and connection with their clinician than they would have without it. By taking the time to complete digital intake forms before coming into the clinic, both patients and clinicians can spend less time dealing with administrative paperwork during appointments; instead focusing on building relationships so that clinicians can gain an understanding of what’s going on with each patient and develop personalized plans of care accordingly.


Avoiding Tech Solutions That Create Abstraction Rather Than Connection

In contrast to promoting human connections within healthcare settings through tech solutions like digital patient intakes, there is also potential for some technologies implemented within clinical environments becoming obstacles themselves – leading towards increased abstraction rather than relationship-building outcomes.

For example, chatbots or automated checklists may initially appear to streamline certain aspects of healthcare processes for patients and clinicians alike. However, if these tools ultimately lead to a less humanized experience where genuine connections are lost between patient and provider – then they have not achieved their intended purpose.

When evaluating tech solutions in healthcare settings, it is essential that we remain mindful of this potential downside; aiming instead for technologies that foster greater access and connection rather than distancing us from the very people we are trying to help through our practice.


Summary: A Mindset Focused on Human Connection

When considering which aspects of healthcare service should be prioritized when evaluating tech solutions for common problems within clinical environments – always remember that at its core, healthcare is a fundamentally human experience. As such, any technology or platform implemented should aim towards promoting greater access and fostering stronger relationships between patients and clinicians above all else.

To achieve this goal in practice requires maintaining a mindset geared towards enhancing human connection as opposed to abstraction throughout both the evaluation process itself as well as implementation phases thereafter. By focusing on ensuring each new tool added into our clinical workflows contributes positively towards building better relationships with those we serve – we can continue working together towards achieving truly ‘better outcomes’ across all sectors within modern-day healthcare services provision overall.


What do you think are some effective ways of humanizing healthcare with technology?


For more content like this, check out our Insights Page and check out The Better Outcomes Show. Or if you want to humanize healthcare through your business or organization, learn how Rehab U Practice Solutions can help here! You can also schedule a call with Rafi to discuss your company’s positioning strategy and brainstorm a business development plan here. Check out Rafi’s latest book, Better Outcomes: A Guide to Humanizing Healthcare, on Amazon!

Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 10+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia's Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.

Today, Rafi helps innovative healthcare companies like technology startups, platforms, and SaaS companies develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.

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Medical Professionals RafiIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We'd love to talk with you about how Rehab U Practice Solutions can help.

What we can help you do:

✅ Clarify your product, service, or organization's positioning...

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We help you not only craft your positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.

In short, we help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats or serves.


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