The year is coming to a close, and many of you are prepping your marketing plans for 2020. What will it look like? What will you focus on? How will you know that your marketing strategy will be effective? 


I had the opportunity to share a few of my thoughts about this topic for the folks over at Health eCareers. You can read the whole article here




Here’s an excerpt of what I shared with them about marketing healthcare services in 2020: 


“Remember the importance of human connection. Ultimately, healthcare is a human experience. It’s one person, skilled in healthcare treatment, serving and connecting with another person who may have an illness or dysfunction. Take this into account by using language and content that speaks to the human side of healthcare. Gone are the days when patients had little choice about where they received care. Today, with the advent of the internet, patients do research, compare, and reference-check potential providers before scheduling an appointment. Therefore, your marketing materials and strategy should be based on communicating in a human way. This may mean changing the focus of your messaging from “This is what we can do” to “We understand where you’re coming from, and this is how we can help.” Case studies, testimonials, and narrative become increasingly important in this environment. In fact, video testimonials garner a lot of attention, engagement, and impact.

Read the full article here!


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Do you struggle with acting like the clinical expert? How do you confidently communicate your worth to patients?  Share any additional resources that you found helpful in the comments below!

For more informational reads, check out our Insights Page to see all the articles we’ve published to date. Click here to head over to our resources section and check out our variety of clinical and professional resources aimed at increasing your knowledge and skills. If you’d like to make some changes in your clinic or health center, and would like some help, check out our consulting and advisement services or contact us to see how we can help you break out of the norm and provide a truly impactful patient experience.

Rafael E. Salazar II, MHS, OTR/L is the president and CEO of Rehab U Practice Solutions. He has experience in a variety of rehab settings, working with patients recovering from a variety of injuries and surgeries. He worked as the lead clinician in an outpatient specialty clinic at his local VA Medical center. He also has experience as an adjunct faculty instructor at Augusta University’s Occupational Therapy Program, as a Licensed Board Member on the GA State OT Board, has served on several committees for the national OT Board (NBCOT), and as a consultant working for the State of Georgia’s DBHDD. He is also on the Board of Directors for NBCOT. He works to help healthcare clinics and organizations deliver uniquely impactful patient experiences by improving service delivery through training & advisement.

Read his full bio Here. Read about Rehab U Here.

Schedule a call with him Here.

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