Marketing is a foundational part of any business. Therapy and healthcare, especially in private practices, is no different. Yet, it seems many clinicians and clinic owners struggle to understand how to market their services. Whether you own a practice, manage a department, or are simply advocating for the services you provide, knowing about marketing helps you get your message across.

I was recently asked by the good folks over at Covalent Careers to share some insights about marketing PT & OT services. You can find the full article here. In it, I define marketing, describe the difference between marketing for large vs. small organizations, and the principles of direct-response marketing. Check out the excerpt below.

Excerpt from the Marketing Article

Read the full article here!

Where do patients come from? It may seem like a funny question to ask. But if you think about it, it’s a very important question, especially for those that either own, hope to own, or manage a rehab clinic. Clinicians often take for granted the fact that their schedules get filled with appointments every day. They show up, see their patients, and go home. But how do those schedules get filled?

The answer is that those schedules get filled because patients and referral sources heard about that clinic, department, or even clinician and decided to book an appointment or make a referral. How did they hear about the clinic or provider? Because someone, somewhere did the marketing.

It’s unfortunate, but clinicians rarely learn a lot of the business side of therapy while in school. That includes how to market and sell your particular services. For us, that would be occupational therapy, though these principles work for any clinical service.

Read the rest of the article here!

Have you implemented any direct response marketing strategies for your clinic or organization? Share any additional resources that you found helpful in the comments below!

For more informational reads, check out our Blog to see all the articles we’ve published to date. Click here to head over to our resources section and check out our variety of clinical and professional resources aimed at increasing your knowledge and skills. If you’d like to make some changes in your clinic or health center, and would like some help, check out our consulting and advisement services or schedule a call today to see how we can help you break out of the norm and provide a truly impactful patient experience.

Rafael E. Salazar II, MHS, OTR/L is the president and CEO of Rehab U Practice Solutions. He has experience in a variety of rehab settings, working with patients recovering from a variety of injuries and surgeries. He worked as the lead clinician in an outpatient specialty clinic at his local VA Medical center. He also has experience as an adjunct faculty instructor at Augusta University’s Occupational Therapy Program, as a Licensed Board Member on the GA State OT Board, has served on several committees for the national OT Board (NBCOT), and as a consultant working for the State of Georgia’s DBHDD. He is also on the Board of Directors for NBCOT. He works to help healthcare clinics and organizations deliver uniquely impactful patient experiences by improving service delivery through training & advisement.

Read his full bio Here. Read about Rehab U Here.

Schedule a call with him Here.


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