Marketing is a foundational part of any business. Therapy and healthcare, especially in private practices, is no different. Yet, it seems many clinicians and clinic owners struggle to understand how to market their services. Whether you own a practice, manage a department, or are simply advocating for the services you provide, knowing about marketing helps you get your message across.
I was recently asked by the good folks over at Covalent Careers to share some insights about marketing PT & OT services. You can find the full article here. In it, I define marketing, describe the difference between marketing for large vs. small organizations, and the principles of direct-response marketing. Check out the excerpt below.
Excerpt from the Marketing Article
Read the full article here!
The answer is that those schedules get filled because patients and referral sources heard about that clinic, department, or even clinician and decided to book an appointment or make a referral. How did they hear about the clinic or provider? Because someone, somewhere did the marketing.
It’s unfortunate, but clinicians rarely learn a lot of the business side of therapy while in school. That includes how to market and sell your particular services. For us, that would be occupational therapy, though these principles work for any clinical service.
Read the rest of the article here!
Have you implemented any direct response marketing strategies for your clinic or organization? Share any additional resources that you found helpful in the comments below!
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