This post links to the original interview that Rafi Salazar did on The OT Lifestyle Movement Podcast about humanizing healthcare and his book BetterOutcomes; A Guide to Humanizing Healthcare. You can find the episode & podcast website here.
Ever wonder how we can take healthcare back from the number-crunchers?
Or do you find yourself falling into procedural ruts in your practice, whether from an administrative standpoint, or a direct clinical care standpoint?
Often, healthcare providers, clinicians, managers, and practice owners or directors find themselves driven by numbers. Decisions about processes, procedures, or policies become oriented around balancing columns on a spreadsheet. Now, numbers do play a role in the success of a private healthcare practice. However, often times, we fall into the trap of becoming number-centric, rather than people-centric. That’s why I wrote Better Outcomes: A Guide to Humanizing Healthcare.
I was recently able to sit dow with Rhiannon Crispe from The OT Lifestyle Movement Podcast to talk about this very topic, and explore some of the core topics in the book.
Interview on The OT Lifestyle Movement Podcast
Check out the episode website and show notes here.
Show Notes From Episode
In this interview on The OT Lifestyle Movement Podcast, we cover a few of the 8 Commitments outlined in the book. We talk specifics, both administrative tasks and strategies, and clinical strategies.
Hopefully, you find the interview entertaining, insightful, and valuable.
What are your thoughts on how we can humanize healthcare?
For more content like this, check out our Insights Page and check out The Better Outcomes Show. Or if you want to humanize healthcare through your business or organization, learn how Rehab U Practice Solutions can help here! You can also schedule a call with Rafi to discuss your company’s positioning strategy and brainstorm a business development plan here. Check out Rafi’s latest book, Better Outcomes: A Guide to Humanizing Healthcare, on Amazon!
Rafael E. Salazar II, MHS, OTR/L (Rafi) is a healthcare consultant, speaker, and host of he Better Outcomes Show. He helps healthcare startups, SaaS platforms, and organizations craft clear positioning, humanize the patient experience, and go to market effectively. He’s the author of Better Outcomes: A Guide to Humanizing Healthcare and principal at Rehab U Practice Solutions. His work on Telehealth has been discussed in Forbes, and he’s advised on projects ranging from digital health product launches to multi-million-dollar healthcare transformation initiatives.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, SaaS companies & innovative healthcare organizations develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience & healthcare innovation. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
Work With Me

Are you building something innovative in healthcare—like a digital health product, service, or platform that’s aiming to truly improve the patient experience?
I help healthcare startups, SaaS platforms, and forward-thinking provider organizations develop clear positioning strategies, identify high-value offers, and build go-to-market plans that actually resonate with both users and buyers.
Whether you're launching a new product, scaling an existing service, or navigating digital transformation, I bring 12+ years of experience across clinical operations, healthcare innovation, and strategic development.
How I help:
- Clarify your product/service positioning so customers “get it”
- Align your offer with real market needs
- Build a Digital Health Roadmap to scale your healthcare organization effectively
- Support business development with industry-informed strategy
I’ve consulted on projects from multi-million-dollar state initiatives to early-stage product launches. My work’s been featured in Forbes, and I also speak at healthcare events and conferences on topics like innovation, digital health, and humanizing care. I also speak and train at healthcare conferences, events, and organizations on topics related to technology-enabled care, healthcare innovation, healthcare positioning, and humanizing the healthcare experience.
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