How can Small Healthcare Practices Survive in the Big Healthcare World
I recently did a podcast episode on the idea of value based care and the future of small healthcare practices. In that podcast, I discussed some of the drivers behind the consolidation in healthcare, leading to large healthcare corporations taking more and more influence in the healthcare industry. I even broke down a few trends that may make it easier for small healthcare practices to do well in this environment. But, recently, I sat down with Paul Singh from StrataPT to talk about this specifically in the PT industry.
Here’s a bit about what we cover in this interview:
- The role of private equity in healthcare and why it’s such a key player
- How small practices can succeed amidst larger healthcare systems
- Shifting your mindset from survival mode to building a sustainable, enjoyable business
Interview Highlight: Content Creation & Healthcare Marketing
Here’s a key quote from the interview about small healthcare practices and the big healthcare environment:
“Your goal as a practice isn’t to be the biggest player like United or Delta—it’s to be the most profitable, like Southwest. When you nail profitability, your opportunities for expansion and exit grow exponentially. Focus on fun and profits, in that order, because profits without fun is just as miserable as fun without profits.” -Paul Singh
Book a call with me here to learn how I can help you build a successful healthcare business.
For more content like this, check out our Insights Page and check out The Better Outcomes Show. Or if you want to humanize healthcare through your business or organization, learn how Rehab U Practice Solutions can help here! You can also schedule a call with Rafi to discuss your company’s positioning strategy and brainstorm a business development plan here. Check out Rafi’s latest book, Better Outcomes: A Guide to Humanizing Healthcare, on Amazon!
Rafael E. Salazar II, MHS, OTR/L (Rafi) is a healthcare consultant, speaker, and host of he Better Outcomes Show. He helps healthcare startups, SaaS platforms, and organizations craft clear positioning, humanize the patient experience, and go to market effectively. He’s the author of Better Outcomes: A Guide to Humanizing Healthcare and principal at Rehab U Practice Solutions. His work on Telehealth has been discussed in Forbes, and he’s advised on projects ranging from digital health product launches to multi-million-dollar healthcare transformation initiatives.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, SaaS companies & innovative healthcare organizations develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience & healthcare innovation. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
Work With Me
Are you building something innovative in healthcare—like a digital health product, service, or platform that’s aiming to truly improve the patient experience?
I help healthcare startups, SaaS platforms, and forward-thinking provider organizations develop clear positioning strategies, identify high-value offers, and build go-to-market plans that actually resonate with both users and buyers.
Whether you're launching a new product, scaling an existing service, or navigating digital transformation, I bring 12+ years of experience across clinical operations, healthcare innovation, and strategic development.
How I help:
- Clarify your product/service positioning so customers “get it”
- Align your offer with real market needs
- Build a Digital Health Roadmap to scale your healthcare organization effectively
- Support business development with industry-informed strategy
I’ve consulted on projects from multi-million-dollar state initiatives to early-stage product launches. My work’s been featured in Forbes, and I also speak at healthcare events and conferences on topics like innovation, digital health, and humanizing care. I also speak and train at healthcare conferences, events, and organizations on topics related to technology-enabled care, healthcare innovation, healthcare positioning, and humanizing the healthcare experience.
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