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Videos

Quick, easily digestible insights about patient engagement, retention, and healthcare marketing strategy.

Rehab U

Rehab U
Check out the full episode here: https://rehabupracticesolutions.com/better-outcomes-083/ What is the role in Entrepreneurship in Healthcare Innovation? As clinicians-turned business owners, we end up needing to figure out a lot of things on the fly. Most healthcare education programs focus most (if not all) of their energy and resources on clinical training and technical knowledge. And that makes sense. You need to have the skills and knowledge necessary to deliver clinical services when you graduate the program. However, this leaves most clinicians with a huge knowledge gap on the business side of things. Systems development, operations, HR and people management, which are viewed as an afterthought in school, take center stage when that clinician decides to open up a practice. And that can be overwhelming. However, it can also be rewarding personally, professionally, and even to the industry as a whole. As I’m a big fan of saying, I believe entrepreneurship is the mechanism by which innovation will most effectively occur in healthcare. In this episode, I sit down with Will Humphreys from Healthcare Business Academy to talk about entrepreneurship in private practice healthcare. He discusses building his private PT practice, scaling it and implementing systems, and eventually selling that practice for a multiple much higher than industry standards. He also shares about what he’s doing now with Healthcare Business Academy. What we cover in this Episode: -Misaligned incentives with third-party payers -The difference in value perception between stakeholders -Understanding the financial metrics that drive business -Ensuring that there is a culture fit when hiring new team members -Team member recruitment & retention -The importance of building a network of other entrepreneurs in the space -Achieving Better Outcomes through entrepreneurship in healthcare Learn More: https://rehabupracticesolutions.com Podcast: www.betteroutcomes.show Get the Book: https://amzn.to/3M2UZ6x Book a call with me: https://calendly.com/rehabu/discovery Connect with Me: https://www.rafisalazar.com #healthcarebusiness #entrepreneur #privatepractice #businesssales
The post 083: The Role of Entrepreneurship in Healthcare Innovation (https://rehabupracticesolutions.com/better-outcomes-083/) appeared first on Rehab U Practice Solutions (https://rehabupracticesolutions.com).<br /><br />Episode link: https://play.headliner.app/episode/13968297?utm_source=youtube <br />(video made with Headliner.app)<br /><br />Learn More: https://rehabupracticesolutions.com<br />Podcast: www.betteroutcomes.show<br />Get the Book: https://amzn.to/3M2UZ6x<br />Book a call with me: https://calendly.com/rehabu/discovery<br /><br /><br /><br />I also speak & train at healthcare organizations and events on topics related to leadership in healthcare, patient engagement & experience, integrated clinical care, interprofessional collaborative practice and marketing & communication strategy for rehabilitation professionals & organizations. My work on telehealth has been discussed in Forbes. I customize content for your specific audience and to meet your organization’s specific goals and objectives. My goal is to help you facilitate the outcome you want for your event, audience or organization. <br /><br />Learn more here: https://rehabupracticesolutions.com/speaking/
How do different stakeholders in healthcare view and value different initiatives, tools, or processes? Depending on who you talk to, avoiding a hospitalization could be a huge value add (for the payer & even the patient)...but it can also be viewed a cost to the provider who can no longer bill for services for that episode of care that was prevented. On top of that, the way each of those stakeholders view and quantify that value differs depending not heir perspectives and priorities. Learn More: https://rehabupracticesolutions.com Podcast: www.betteroutcomes.show Get the Book: https://amzn.to/3M2UZ6x Book a call with me: https://calendly.com/rehabu/discovery Connect with Me: https://www.rafisalazar.com #healthcarevalue #valuebasedcare #healthcarestakeholders #healthcarecommunciations #healthcare
Have you considered acquiring a private healthcare practice? Check out the full episode: https://rehabupracticesolutions.com/better-outcomes-082/ As a private healthcare practice grows and plans for expansion, or as larger healthcare organizations look for growth and revenue, targeted acquisitions frequently play a role in that growth strategy. Especially for private healthcare practice owners who started a practice organically, purchasing or acquiring additional practices or locations can seem like an overwhelming proposition. In fact, when I purchased ProActive, I quickly realized the complexity and nuances involved in putting together this type of deal. So, where do you begin? What pieces of data or information do you based an offer on? What metrics do you want to see when evaluating a potential acquisition of a private healthcare practice? In this episode, I sit down with Mike Piekutoski from Physical Therapy Brokers to talk about the ins and outs of acquiring a private healthcare practice. Mike has worked on both the buy and sell side of the equation working in mergers and acquisitions in the private physical therapy practice space. What we cover in this Episode: -The 3 main questions sellers may have when selling their private healthcare practice -Evaluating simple operational changes that may provide quick ROI following an acquisition -Understanding the financial metrics that drive the valuation of a private healthcare practice -Ensuring that there is a culture fit between the acquiring and acquired private healthcare practice -Planning for key employees and retention following the acquisition -How to maintain growth and culture as you scale to multiple locations in your private healthcare practice -Achieving Better Outcomes by planning for the future in your healthcare practice Learn More: https://rehabupracticesolutions.com Podcast: www.betteroutcomes.show Get the Book: https://amzn.to/3M2UZ6x Book a call with me: https://calendly.com/rehabu/discovery Connect with Me: https://www.rafisalazar.com #privatepractice #mergersandacquisitions #physicaltherapy #privatehealthcarepractice
The post 082: Acquiring a Private Healthcare Practice (https://rehabupracticesolutions.com/better-outcomes-082/) appeared first on Rehab U Practice Solutions (https://rehabupracticesolutions.com). Episode link: https://play.headliner.app/episode/13853305?utm_source=youtube (video made with Headliner.app) Learn More: https://rehabupracticesolutions.com Podcast: www.betteroutcomes.show Get the Book: https://amzn.to/3M2UZ6x Book a call with me: https://calendly.com/rehabu/discovery I also speak & train at healthcare organizations and events on topics related to leadership in healthcare, patient engagement & experience, integrated clinical care, interprofessional collaborative practice and marketing & communication strategy for rehabilitation professionals & organizations. My work on telehealth has been discussed in Forbes. I customize content for your specific audience and to meet your organization’s specific goals and objectives. My goal is to help you facilitate the outcome you want for your event, audience or organization. Learn more here: https://rehabupracticesolutions.com/speaking/
The post 082: Acquiring a Private Healthcare Practice (https://rehabupracticesolutions.com/better-outcomes-082/) appeared first on Rehab U Practice Solutions (https://rehabupracticesolutions.com). Episode link: https://play.headliner.app/episode/13853305?utm_source=youtube (video made with Headliner.app) Learn More: https://rehabupracticesolutions.com Podcast: www.betteroutcomes.show Get the Book: https://amzn.to/3M2UZ6x Book a call with me: https://calendly.com/rehabu/discovery I also speak & train at healthcare organizations and events on topics related to leadership in healthcare, patient engagement & experience, integrated clinical care, interprofessional collaborative practice and marketing & communication strategy for rehabilitation professionals & organizations. My work on telehealth has been discussed in Forbes. I customize content for your specific audience and to meet your organization’s specific goals and objectives. My goal is to help you facilitate the outcome you want for your event, audience or organization. Learn more here: https://rehabupracticesolutions.com/speaking/
The post 082: Acquiring a Private Healthcare Practice (https://rehabupracticesolutions.com/better-outcomes-082/) appeared first on Rehab U Practice Solutions (https://rehabupracticesolutions.com). Episode link: https://play.headliner.app/episode/13853305?utm_source=youtube (video made with Headliner.app) Learn More: https://rehabupracticesolutions.com Podcast: www.betteroutcomes.show Get the Book: https://amzn.to/3M2UZ6x Book a call with me: https://calendly.com/rehabu/discovery I also speak & train at healthcare organizations and events on topics related to leadership in healthcare, patient engagement & experience, integrated clinical care, interprofessional collaborative practice and marketing & communication strategy for rehabilitation professionals & organizations. My work on telehealth has been discussed in Forbes. I customize content for your specific audience and to meet your organization’s specific goals and objectives. My goal is to help you facilitate the outcome you want for your event, audience or organization. Learn more here: https://rehabupracticesolutions.com/speaking/
The post 081: Using Behavioral Psychology to Manage a Healthcare Practice (https://rehabupracticesolutions.com/better-outcomes-081/) appeared first on Rehab U Practice Solutions (https://rehabupracticesolutions.com). Episode link: https://play.headliner.app/episode/13623059?utm_source=youtube (video made with Headliner.app) Learn More: https://rehabupracticesolutions.com Podcast: www.betteroutcomes.show Get the Book: https://amzn.to/3M2UZ6x Book a call with me: https://calendly.com/rehabu/discovery I also speak & train at healthcare organizations and events on topics related to leadership in healthcare, patient engagement & experience, integrated clinical care, interprofessional collaborative practice and marketing & communication strategy for rehabilitation professionals & organizations. My work on telehealth has been discussed in Forbes. I customize content for your specific audience and to meet your organization’s specific goals and objectives. My goal is to help you facilitate the outcome you want for your event, audience or organization. Learn more here: https://rehabupracticesolutions.com/speaking/
Can you answer these questions that potential buyers have about your healthcare practice?<br /><br />Ask Me A Question about this video: https://rafisalazar.askanswer.co<br /><br />As I shared recently on LinkedIn, I have recently had a few conversations with private equity (PE) firms that were evaluating a potential acquisition or investment into various healthcare practices. I found it interesting that much of the questions they had about these practices were not easily answered by the practices themselves. Either they had biased views about the potential risks to their businesses or they simply didn't easily have the data required to answer the question on hand. I figured I'd share the 4 common Questions that Potential Buyers Have About Your Healthcare Practice and give you my take on them.<br /><br />In this episode, I break down the 4 common questions I have been asked recently by private equity (PE) firms when evaluating potential acquisition or investment targets. These questions relate to risk of the growth model, potential changes in healthcare of the next 12-24 months that can impact revenue, is the use of these funds for [enter investment] wise given the practice's current state, and are there any underutilized areas that have the potential to deliver a quick ROI with a few operational improvements.<br /><br /><br /><br />What we cover in this Episode:<br /><br />-Understanding the numbers in the business development your healthcare practice<br />-Types of buyers of healthcare practices and the Questions that these -Potential Buyers Have About Your Healthcare Practice<br />-The importance of exit planning your healthcare practice<br />-Taking a bottom-up approach to healthcare marketing and business<br />-Tracking data in your private healthcare practice<br />-Achieving Better Outcomes by planning for the future in your healthcare practice<br /><br />Check out the full episode here: https://rehabupracticesolutions.com/better-outcomes-080/<br /><br />Learn More: https://rehabupracticesolutions.com<br />Podcast: www.betteroutcomes.show<br />Get the Book: https://amzn.to/3M2UZ6x<br />Book a call with me: https://calendly.com/rehabu/discovery<br />Connect with Me: https://www.rafisalazar.com<br /><br />#healthcaremarketing #privatepractice #patienengagement #thebetteroutcomeshow #healthcarebusiness
The post 080: Questions that Buyers Have About Your Healthcare Practice (https://rehabupracticesolutions.com/better-outcomes-080/) appeared first on Rehab U Practice Solutions (https://rehabupracticesolutions.com). Episode link: https://play.headliner.app/episode/13507290?utm_source=youtube (video made with Headliner.app) Learn More: https://rehabupracticesolutions.com Podcast: www.betteroutcomes.show Get the Book: https://amzn.to/3M2UZ6x Book a call with me: https://calendly.com/rehabu/discovery I also speak & train at healthcare organizations and events on topics related to leadership in healthcare, patient engagement & experience, integrated clinical care, interprofessional collaborative practice and marketing & communication strategy for rehabilitation professionals & organizations. My work on telehealth has been discussed in Forbes. I customize content for your specific audience and to meet your organization’s specific goals and objectives. My goal is to help you facilitate the outcome you want for your event, audience or organization. Learn more here: https://rehabupracticesolutions.com/speaking/
Ask Me A Question about this video: https://rafisalazar.askanswer.co How can person centered marketing decrease no-show and cancellation rates? As I've written, spoken, and worked with clients about, cancellations cause your practice to bleed revenue and profitability. I've worked with some private therapy practices that have cancellation rates pushing 35-40%! So, understandably so, many private therapy practices spend a lot of time and energy on cancellation reduction. They text patients, call patients, email patients, send smoke signals or homing pigeons...well, maybe not those last two, but you get the point. Yet, despite all of this activity, they continue to experience high cancellation and no-show rates. Why? A lot of times, it's because they've failed to recognize one key piece in the patient onboarding process. In this episode, I'm sharing information from an interview I did for Paul Wright from Health Business Profits for a program he was putting together about reducing cancellations at private physical therapy practices. I also created the free Cancellation Reduction Framework, which will also be available to participants of this webinar as well. What we cover in this Episode: -Person Centered Marketing and its impact on patient engagement -The power of positioning when crafting your marketing message -Succeeding in direct to consumer marketing in private practice healthcare -Taking a bottom-up approach to healthcare marketing -The importance of taking a biopsychosocial approach both in the process of care and the marketing & business development of a healthcare clinic -Achieving Better Outcomes by adopting new technology instead of running from the inevitable future Check out the full episode here: https://rehabupracticesolutions.com/better-outcomes-079/ Learn More: https://rehabupracticesolutions.com Podcast: www.betteroutcomes.show Get the Book: https://amzn.to/3M2UZ6x Book a call with me: https://calendly.com/rehabu/discovery Connect with Me: https://www.rafisalazar.com #healthcaremarketing #privatepractice #patienengagement #thebetteroutcomeshow #healthcarebusiness
The post 079: Person Centered Marketing in Private Practice Healthcare (https://rehabupracticesolutions.com/better-outcomes-079/) appeared first on Rehab U Practice Solutions (https://rehabupracticesolutions.com). Episode link: https://play.headliner.app/episode/13387236?utm_source=youtube (video made with Headliner.app) Learn More: https://rehabupracticesolutions.com Podcast: www.betteroutcomes.show Get the Book: https://amzn.to/3M2UZ6x Book a call with me: https://calendly.com/rehabu/discovery I also speak & train at healthcare organizations and events on topics related to leadership in healthcare, patient engagement & experience, integrated clinical care, interprofessional collaborative practice and marketing & communication strategy for rehabilitation professionals & organizations. My work on telehealth has been discussed in Forbes. I customize content for your specific audience and to meet your organization’s specific goals and objectives. My goal is to help you facilitate the outcome you want for your event, audience or organization. Learn more here: https://rehabupracticesolutions.com/speaking/
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Medical Professionals RafiIf you’re ready to craft a strategy to help your organization bring in more clients, retain them throughout their course of care, and create uniquely impactful patient experiences, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.

What we can help you do:

✅ Train your staff and clinicians to be able to confidently communicate the value your organization provides…

✅ Leverage best practices, new technology & telehealth, and marketing/messaging to maximize patient engagement & retention…

✅ Develop a system that keeps patients & clients happy, engaged, and satisfied throughout the entire process of care…

We help you not only craft marketing messages & campaigns that build that know, like, & trust value you need to convert leads into scheduled clients; but we also work with your clinicians and staff to make sure that, once a patient decides to schedule an appointment, you have a system setup that keeps them happy, engaged, and satisfied throughout the onboarding, treatment, and discharge process.

In short, we help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats and serves.

 

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About Us

We are on a mission to radically change the way therapists do business! We want to help our clients break out of the cookie-cutter paradigm that leave them burned out, stressed out, and wanting more for themselves and their patients. We approach each of our clients with fresh eyes to develop customized, unique strategies to improve patient experience, engagement, and outcomes. We want you and your patients to love what you do and value the skill and knowledge you bring to the table.

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