Changing the way clinicians do business!

Bottom Up Processes: Succeeding with Direct-to-Consumer Marketing


Tired of relying on referrals from other providers?

Looking to several direct access & the internet to fill your clinic’s schedule?

Want to succeed with a direct-to-consumer business development strategy?


Now, the question is, how do you actually make all that effort worth the time, energy, and $$$?

It all starts with what I call a “bottom-up” approach to both the onboarding process and clinical interactions with patients.

On this webinar, we’ll cover the following:

✅ Understand direct to consumer/direct access marketing at a high level

✅ Discuss the importance of the first clinical & procedural interactions between prospects patients and your organization/staff

✅ Explain the “bottom-up” approach to patient interactions & their significance

✅ Explore the importance of talking about the “M”-word with patients (money, selling, and true value discussions)

We’ll talk about that and more on this webinar!

Originally Recorded on 10/20/2020

What We Do


Rehab U Practice Solutions works with healthcare clinics, hospitals and health systems to maximize revenue through improving patient engagement, experience, & retention.

Most healthcare marketing firms look at snazzy graphics, cool slogans, & catchy campaigns & most healthcare consultants really only look at spreadsheets. This might get you some likes on social media, and may even bring in more patients. But these tactics fail at the greatest and most important role that your marketing strategy and process of care should play: developing real, trusting relationships with your patients & clients.

That’s what sets us apart. We help you not only craft marketing messages & campaigns that build that know, like, & trust value you need to convert leads into scheduled patients; but we also work with your clinicians and staff to make sure that, once a patient decides to schedule an appointment, you have a system setup that keeps them happy, engaged, and satisfied throughout the onboarding, treatment, and discharge process.

In short, we help your whole organization focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats and serves.

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Speaking & Training


Rafael speaks on topics related to leadership in healthcare, patient engagement & experience, and marketing & communication strategy for rehabilitation professionals & organizations. He will customize his presentation for your specific audience and to meet your organization’s specific goals and objectives. His goal is to help you facilitate the outcome you want for your event and audience.

His most recent topics include to following. Keep in mind that these can be tailored to be delivered as a presentation/keynote, or as a workshop.


About Us

We are on a mission to radically change the way therapists do business! We want to help our clients break out of the cookie-cutter paradigm that leave them burned out, stressed out, and wanting more for themselves and their patients. We approach each of our clients with fresh eyes to develop customized, unique strategies to improve patient experience, engagement, and outcomes. We want you and your patients to love what you do and value the skill and knowledge you bring to the table.

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