Ever wonder why healthcare providers hesitate to adopt new technologies?

Here’s the scoop from someone who’s been on both sides of the equation: clinicians are creatures of habit. This resistance to change put barriers in the way of Adoption of New Technologies in Healthcare. Change—even as minor as moving a clock—can spark resistance. But overcoming this is key to innovation.

How do we make it happen? I’m taking a page from Chip and Dan Heath’s ‘Switch’ approach:

● Create a clear path for integration

● Identify and amplify bright spots

Resistance to change is human nature. But with a clear plan and by focusing on early adopters who see the value, we can pave the way for smoother transitions. It’s about honing in on what works and scaling it.

Want to drive change in healthcare? Start by making it easy and replicable.


Overcoming Resistance: The Path to Adoption of New Technologies in Healthcare

In the ever-evolving landscape of healthcare, the adoption of new technologies plays a pivotal role in enhancing patient care and streamlining clinical workflows. Yet, despite the clear benefits these innovations can offer, providers often encounter significant obstacles in Adoption of New Technologies in Healthcare. Drawing from personal experience and industry insights, this blog post delves into the common barriers to technology adoption in healthcare and outlines strategies to overcome them.


The Human Element: Resistance to Change

The most salient barrier to adoption of new technology in healthcare is, quite simply, resistance to change. Clinicians, like all humans, gravitate towards familiarity. They develop workflows that work for them, and any deviation from the norm can elicit a less than enthusiastic response. I can recall from my time managing a clinic for the Department of Veterans Affairs, something as trivial as moving a clock from one wall to another could stir up discontent among clinicians. It’s a humorous yet telling example of how deeply rooted the preference for the status quo can be in a clinical setting.

This resistance is not a reflection of obstinacy but a natural human inclination. We find comfort in the known and view the unknown with caution, particularly in environments as critical as healthcare, where the stakes are undeniably high. Recognizing this inherent hesitance is the first step toward addressing it.


Charting a Clear Path

One effective strategy for mitigating resistance is to provide a clear and easy path for integrating new technologies into existing workflows. This approach is well-articulated in Chip and Dan Heath’s book “Switch,” which I found to be an enlightening read on the topic. The Heath brothers underscore the importance of delineating a straightforward journey for users to follow, reducing the perceived complexity and disruption often associated with change.

Simplifying the transition process can take various forms, such as offering comprehensive training sessions, providing step-by-step guides, or ensuring that technical support is readily available. The goal is to make the adoption of new technology feel less like an insurmountable challenge and more like a natural progression of clinical practice.


Identifying and Replicating Bright Spots

Another crucial tactic is to identify and build upon the “bright spots” within an organization. These are instances where individuals or groups have successfully integrated a new technology and are reaping its benefits. By concentrating on what these early adopters are doing differently, healthcare managers can gain insights into what aspects of the new technology resonate most with clinicians.

Once these bright spots are identified, the next step is to reverse engineer their success. What specific features of the new technology are they finding most useful? How are they incorporating it into their daily routines? What messaging helped them understand the value of the new tool? Answering these questions can help tailor the implementation process to replicate these successes across the broader organization.



While resistance to change is a natural response, it is not an insurmountable barrier. By creating a clear path for technology adoption and identifying bright spots to model success, healthcare providers can smoothly transition to new solutions that enhance care quality and efficiency. It requires patience, empathy, and a strategic approach, but the results can lead to transformative improvements in the healthcare system.


For more content like this, check out our Insights Page and check out The Better Outcomes Show. Or if you want to humanize healthcare through your business or organization, learn how Rehab U Practice Solutions can help here! You can also schedule a call with Rafi to discuss your company’s positioning strategy and brainstorm a business development plan here. Check out Rafi’s latest book, Better Outcomes: A Guide to Humanizing Healthcare, on Amazon!

Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 12+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia's Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.

Today, Rafi helps innovative healthcare companies like technology startups, platforms, SaaS companies & innovative healthcare organizations develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience & healthcare innovation. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.

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Medical Professionals RafiIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We'd love to talk with you about how Rehab U Practice Solutions can help.

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✅ Clarify your product, service, or organization's positioning strategy...

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We help you not only craft your healthcare positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.

I also speak and train at healthcare conferences, events, and organizations on topics related to technology-enabled care, healthcare innovation, healthcare positioning, and humanizing the healthcare experience. 


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