Is there really a way to walk away from insurance & still run a profitable business?

My guest this week, Dr. Rob Lamberts is doing just that! He is the owner of a direct primary care practice in Augusta, GA. What is direct primary care? Basically, it involves the client or patient paying a flat fee (for Dr. Rob, it’s between $35-50/month) that gives them access to their primary care physician. No copays. No other out-of-pocket expenses. Just one, simple, clear, and defined fee that is pain every month.


What we Talk About:

  • What is Direct Primary Care?
  • Differing models for primary care and how direct primary care differs from concierge medicine, etc.
  • The problems with a productivity-based business model
  • The differing economic incentives between insurance-based and non-insurance-based business models in healthcare
  • Typical costs to patients for direct primary care services
  • Why do we even insure for primary care?
  • The 2 central factors for direct primary care
  • How to make this type of business model financially sustainable, profitable, & affordable


Connect with Dr. Rob

Website: https://doctorlamberts.org

LinkedIn: https://www.linkedin.com/in/doctorrob/

Facebook: https://www.facebook.com/doctorrobspage/


For More:

If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures.

Rafael E. Salazar II, MHS, OTR/L is the president and CEO of Rehab U Practice Solutions. He has experience in a variety of rehab settings, working with patients recovering from a variety of injuries and surgeries. He worked as the lead clinician in an outpatient specialty clinic at his local VA Medical center. He also has experience as an adjunct faculty instructor at Augusta University’s Occupational Therapy Program, as a Licensed Board Member on the GA State OT Board, has served on several committees for the national OT Board (NBCOT), and as a consultant working for the State of Georgia’s DBHDD. He is also on the Board of Directors for NBCOT. He works to help healthcare clinics and organizations deliver uniquely impactful patient experiences by improving service delivery through training & advisement and through courses & training programs.

Read his full bio Here. Read about Rehab U Here.

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