How do you ensure that your healthcare tech is valuable, accessible and user-friendly?
You can’t ignore the value of understanding your end users when it comes to ensuring that you healthcare tech is valuable. Figuring out what frustrates them or how your tool fits into their workflows is crucial. A cool piece of technology may not necessarily fit into a clinical context, leading to resistance from clinicians.️
Your tech might seem attractive but if it’s targeted at the wrong demographic or niche, its usage could be limited. The other reason for failure? Lack of beta testing by actual boots on the ground clinicians! ️️
Having people who are seeing patients every day test your software/device gives you invaluable feedback about features that need to be added/removed/improved upon. An insignificant functionality detail in your eyes as a developer/engineer could make all the difference in a clinical care setting!
The big takeaway:“Identify target market, find people working in that space, get them to test product, gather feedback, & incorporate changes = A SUCCESSFUL PRODUCT.”️
Understanding the User: Making Sure your Healthcare Tech is Valuable
The key to ensuring that your healthcare technology, be it a software, platform or device, is accessible and user-friendly lies in understanding who the end user actually is. This does not only aid you in crafting your value proposition but also helps you understand what frustrates them.
The specific issues they encounter whether workflow related or a step in any given sequence provide crucial insights into how your tool can solve their problems. It’s essential to comprehend how your tool fits into their current workflows. I often engage with individuals who have created fascinating tools or technologies with clear applications. However, when these are introduced into clinical spaces, they tend to fail because either they do not fit within individual clinicians’ niches or specialties, or simply because the demographic was wrongly identified.
Pitfalls of Non-Beta-Tested Technologies
A common mistake made by developers is failing to beta test their products with actual users on the ground people who interact with patients daily. While it’s valuable to have insights from clinicians aware of general trends and global perspectives (like those knowledgeable about outpatient physical therapy, as an example), without feedback from those actively using your product in real-world scenarios every day – testing that software, device or tool – you’ll never truly know which features need improvement.
Sometimes even seemingly insignificant functionalities might hold significant importance for a clinician due to its application within the context of patient care. Without this critical input from frontline workers interacting directly with patients daily, theres a risk that certain aspects may go overlooked during development stages leading ultimately towards ineffective solutions
Beta Test: The Key To Success
My ultimate advice? Beta test! Once you’ve identified your target market get people working in that space involved at an early stage; not just high-level consultants providing broad generalisations but individuals at grassroots level dealing directly with patients every day.
This approach allows for comprehensive testing of all aspects of functionality whilst simultaneously allowing for invaluable first-hand feedback regarding usability and efficiency improvements required prior implementing wider roll-out strategies where potential pitfalls become far more costly both financially and reputationally speaking
Have you relied on beta testing, and feedback for development?
For more content like this, check out our Insights Page and check out The Better Outcomes Show. Or if you want to humanize healthcare through your business or organization, learn how Rehab U Practice Solutions can help here! You can also schedule a call with Rafi to discuss your company’s positioning strategy and brainstorm a business development plan here. Check out Rafi’s latest book, Better Outcomes: A Guide to Humanizing Healthcare, on Amazon!
Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 10+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia's Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, and SaaS companies develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
Work With Me
If you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We'd love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization's positioning...
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder...
✅ Develop a Market Penetration Roadmap to align your company's value proposition with your targeted healthcare stakeholder to develop a bottom up marketing strategy...
We help you not only craft your positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
In short, we help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats or serves.
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