I recently got to share a bit with the folks over at Radix Health about one of the most important things in any medical or healthcare practice: patient retention. In fact, especially now, while practices and clinics are trying to figure out what a new “normal” will look like after the COVID-19 public health crisis, patient retention or patient loyalty should remain a priority for any healthcare business. 


Here’s a quick excerpt from the article: 

Medical groups should consider two kinds of patient retention: course of care and organizational retention, according to Rafael Salazar II, MHS, OTR, who consults to occupational and physical therapy practices on patient engagement.

To earn loyalty, “you want to engage patients by enabling them to prioritize what goals are important to them and to contribute to their own care,” says Salazar. For example, if a patient presents with a painful shoulder, there should be a discussion of the range of motion they want to achieve. “Patients want personalized care, not cookie-cutter treatment.”

Put yourself in your patients’ shoes, Salazar says. After that first appointment, “patients are weighing their options. They’re looking at their deductibles and the time, money and effort required to keep follow-up appointments. They’re asking themselves, is it worth it?”


Check out the whole article here!


You can also read our older articles on patient retention, experience, & engagement & their impact on your clinic’s bottom line: 


What are your thoughts on patient loyalty & retention? Share your thoughts in the comments below!


If you’d like to talk with me about your clinic, department, or practice, and how Rehab U can help you improve patient retention and engagement. Schedule a FREE 15-minute call with me.


Schedule a Call Now!



For more informational reads, check out our Insights Page to see all the articles we’ve published to date. Click here to head over to our resources section and check out our variety of clinical and professional resources aimed at increasing your knowledge and skills. Or you can check out our online courses and programs. If you’d like to make some changes in your clinic or health center, and would like some help, check out our consulting and advisement services or contact us to see how we can help you break out of the norm and provide a truly impactful patient experience.

Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions. He has experience in a variety of rehab settings, working with patients recovering from a variety of injuries and surgeries. He worked as the lead clinician in an outpatient specialty clinic at his local VA Medical center, where he worked on projects to improve patient & employee engagement and experience throughout the organization. He also has experience as an adjunct faculty instructor at Augusta University’s Occupational Therapy Program, as a Licensed Board Member on the GA State OT Board, has served on several committees for the national OT Board (NBCOT), and as a consultant working for the State of Georgia’s DBHDD. He is also on the Board of Directors for NBCOT. He works to help healthcare clinics and organizations deliver uniquely impactful patient experiences by improving service delivery through training & advisement and through courses & training programs.

Read his full bio Here. Read about Rehab U Here.

Schedule a call with him Here.

Sign up to get the latest articles and resources!

You’ll also receive clinical bonuses not posted to the site!