What is the main goal of telehealth and virtual healthcare service delivery?
Virtual healthcare isn’t just about telehealth or in-clinic visits. It’s another tool in the toolbox for clinicians.The goal is to create a streamlined and efficient continuity of care for patients across their interactions with clinics, providers, and organizations. This may include a mix of in-person and telehealth visits, as well as remote patient monitoring or remote therapeutic monitoring.
Frequent and individualized touchpoints between clinicians and patients ensure that continuity of care is maintained throughout their journey.
Main Goals of Virtual Healthcare Service Delivery
Virtual healthcare service delivery has been a hot topic in recent years, especially with the rapid advancements in technology and telecommunication. With various options for virtual visits and remote monitoring available to patients and clinicians alike, it’s essential to understand the main goals of these innovative services. This blog post will discuss three key objectives that should be at the forefront of every virtual healthcare service provider’s mind: breaking down the dichotomy between traditional and virtual care, fostering streamlined continuity of care, and promoting individualized touch points through remote patient monitoring.
Breaking Down the Dichotomy Between Traditional and Virtual Care
The first goal is to break down any existing barriers or preconceived notions about what constitutes “real” healthcare. Too often, there exists a false dichotomy between traditional in-person clinic visits versus telehealth appointments – as if one form must be inherently better than the other. The truth is that both types of consultations have their merits when used appropriately; neither should be viewed as inferior.
Rather than engaging in an either-or debate about which method is superior or more legitimate, it’s crucial for medical professionals to view virtual care as another tool in their arsenal – one that complements rather than replaces traditional approaches. By adopting this mindset, clinicians can begin integrating various forms of communication (e.g., video conferencing) into their practices without feeling like they’re compromising on quality or sacrificing personal connections with patients.
Fostering Streamlined Continuity of Care
A second primary objective for virtual health care service providers should be ensuring seamless continuity throughout each patient’s journey within a specific clinic or organization. In many cases, this may involve blending elements from both physical appointments (for diagnostics) alongside digital interactions (follow-ups).
This mix-and-match approach allows patients to receive the care they need when and how it’s most convenient for them, which can lead to improved patient satisfaction rates. Additionally, combining digital and in-person touchpoints creates a more efficient workflow for healthcare professionals by reducing the need for unnecessary follow-up appointments or redundant testing.
Ultimately, it’s about providing patients with the best possible experience – one that is smooth, streamlined, and tailored to their unique needs. This goal should be at the heart of every virtual health care service provider’s mission statement.
Promoting Individualized Touchpoints through Remote Patient Monitoring
The third main objective of virtual health care delivery is ensuring frequent communication between clinicians and their patients using remote monitoring technologies. As previously mentioned, this may involve incorporating telehealth visits into treatment plans as a supplement (rather than replacement) to traditional appointments; however, there are other methods available as well.
For example, remote patient monitoring (RPM) devices can allow medical professionals to track vital signs or symptoms remotely via wearable technology or home-based equipment. By receiving real-time data on a consistent basis without needing additional clinic visits, doctors are better positioned both provide timely interventions if needed and offer personalized guidance based on each individual patient’s situation.
Similarly, remote therapeutic monitoring (RTM) involves tracking medication adherence or measuring outcomes using digital tools like smartphone apps – another way that clinicians can maintain regular contact with their charges while encouraging self-management skills among those living with chronic conditions such as diabetes or hypertension.
Summary
What do you think are some effective ways to effectively utilize virtual service delivery?
For more content like this, check out our Insights Page and check out The Better Outcomes Show. Or if you want to humanize healthcare through your business or organization, learn how Rehab U Practice Solutions can help here! You can also schedule a call with Rafi to discuss your company’s positioning strategy and brainstorm a business development plan here. Check out Rafi’s latest book, Better Outcomes: A Guide to Humanizing Healthcare, on Amazon!

Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 10+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia's Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, and SaaS companies develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
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If you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We'd love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization's positioning...
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder...
✅ Develop a Market Penetration Roadmap to align your company's value proposition with your targeted healthcare stakeholder to develop a bottom up marketing strategy...
We help you not only craft your positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
In short, we help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats or serves.
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