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How Do You Make Decisions?
As I’ve mentioned in the Manifesto, patients and clients that we see each have unique and differentiating factors that make them unique when compared to other patients or clients. The way they make decisions, what factors they consider when making those decisions, and even what they value in the outcome of those decisions varies from person to person. The same holds true for clinicians. Each of us make clinical decisions based on our own perception of the world around us, our understanding of clinical evidence, and even personal experiences that we’ve had in the past.
How do these factors affect the way we make clinical decisions when treating patients?
My guest this week, Zach Walston, DPT from the Clinical Gap Podcast, is just the person to talk to about this topic. He’s the director of Quality & Research for PT Solutions, and he also hosts the Clinical Gap Podcast (I was a guest on the show a while back. Check out that episode here!)
What we cover in this Episode:
- How do humans make decisions?
- What are Heuristics?
- How does cognitive bias affect our decisions?
- Value in healthcare & value-based reimbursement
- Our understanding of Pain & Pain Science as an example for clinical decision-making
- Patient engagement & experience
Connect with Zach:
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For More:
If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form at the top of this page. Â Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000.
Are You Ready to Take Your Organization to the Next Level?
If you run a clinic or practice and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that maximizes patient engagement & retention, please reach out. We’d love to talk with you about how Rehab U Practice Solutions can help your clinic bring in more patients, retain them throughout their course of care, and create uniquely impactful patient experiences.

Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show. He has experience in a variety of rehab settings, working with patients recovering from a variety of injuries and surgeries. Rafi has worked in a variety of settings, from orthopedic and musculoskeletal rehabilitation, to academia, and even healthcare consulting. He spent the majority of his clinical experience working at Charlie Norwood VA Medical Center, where he was the lead clinician and clinical education coordinator for the outpatient specialty rehab program. In this role, he treated many veterans with chronic pain and helped to establish an interdisciplinary pain management program. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. He also has experience as a core faculty member at Augusta University’s Occupational Therapy Program, as a Licensed Board Member on the GA State OT Board, and he serves on the Board of Directors for NBCOT. He works to help healthcare clinics and organizations deliver uniquely impactful patient experiences by improving service delivery through training & advisement and through courses & training programs.
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