It’s Been An Unpredictable Year


Am I right? Between a global pandemic, political & social unrest, and economic uncertainty, 2020 has delivered its fair share of surprises. Now, I make the contention that, change is the norm, not the exception. In fact, to remain relevant as a business, clinical practice, and even a clinical expert, you must constantly adapt, adjust, and become a creative thinker.


I recently got to sit down with the folks over at Fundbox to discuss how business, primarily healthcare business, can adjust to this year’s “new normal“. The article covers 7 tips on how to adjust, adapt, and -if necessary- pivot your business. The seven tips included:

  1. Don’t be afraid to change your business model
  2. Pivot your offerings
  3. Prioritize customer service
  4. Take advantage of opportunities to innovate
  5. Improve internal communication
  6. Collaborate with other business owners
  7. Don’t give up


Here’s a little excerpt from the article about changing business models:

“The strategies that have worked well for me and my clients have been those based on an early adopter or risk-taking mentality. Many of my clients have begun to explore how to leverage virtual service delivery to fundamentally change the way their services are bought and sold. For example, I recently worked with a client to develop a new service offering that involves a subscription-based health and wellness coaching package. And the clients I have that took the risk to explore telehealth—not just as a survival tool, but as a new component of their clinical service delivery—found themselves at a great advantage over clinics that tried to hunker down and ride out the storm. As we move out of the crisis, many clinicians are beginning to see the potential of leveraging technology to help patients improve their clinical outcomes, increase engagement, and improve course of care completion rates.” -Rafi Salazar, Rehab U Practice Solutions


Read the full article here!


PS. If you are a clinic owner, manager, or executive looking at implementing telehealth at your organization, and would like to develop a strategy that leverages the conveniences & accessibility of telehealth in a way that maximizes patient engagement & retention, please reach out. I’ve developed this program with you in mind.


The Telehealth Roadmap


Another excerpt from the article:

“The mindset I hope to carry forward will be to try and cultivate the habit of seeing opportunity in the midst of chaos. Yes, the economy shut down. Yes, many outpatient and ancillary healthcare services were prevented from continuing in-person treatment. And yes, many referral sources dried up. But even in that environment, there remained opportunities to radically change the way the clinic did business, to expand into new service areas, to become real innovators in the healthcare space.” – Salazar


If you’d like to talk with me about your clinic, and how Rehab U can help you improve your clinic’s patient retention and engagement, reach out and let’s get something on the calendar:


Schedule a Call Now!


Have you had to pivot in your clinic, department or organization? How did you incorporate innovative ideas into the adaptation?  Share any additional resources that you found helpful in the comments below!

For more informational reads, check out our Insights Page to see all the articles we’ve published to date. Click here to head over to our resources section and check out our variety of clinical and professional resources aimed at increasing your knowledge and skills. Or you can check out our online courses and programs. If you’d like to make some changes in your clinic or health center, and would like some help, check out our consulting and advisement services or contact us to see how we can help you break out of the norm and provide a truly impactful patient experience.

Rafael E. Salazar II, MHS, OTR/L is the principal owner of Rehab U Practice Solutions. He has experience in a variety of rehab settings, working with patients recovering from a variety of injuries and surgeries. He worked as the lead clinician in an outpatient specialty clinic at his local VA Medical center, where he worked on a team to implement a relationship-based care model to increase employee and patient engagement. He also has experience as an assistant professor at Augusta University’s Occupational Therapy Program, as a Licensed Board Member on the GA State OT Board, has served on several committees for the national OT Board (NBCOT), and as a consultant working for the State of Georgia’s DBHDD. He is also on the Board of Directors for NBCOT. He works to help healthcare clinics and organizations increase revenue by delivering uniquely impactful patient experiences to increase patient engagement. Rehab U Practice Solutions: training & advisement services

Read his full bio Here. Read about Rehab U Here.

Schedule a call with him Here.

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