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How do we build strong healthcare cultures in our private practices?
This podcast follows up on Episode 069, where I shared a bit about a conversation I had with a practice owner who was feeling burnt out running their practice. One of the areas we discussed included recruiting clinical staff. This is where I mentioned building a strong healthcare culture and its ability to attract clinical staff to the team. In this podcast, I share 4 things practice owners can do to build a strong healthcare culture to attract and retain clinical staff….and to make your work environment not stink. Let’s face it, we want to enjoy going into the office and interacting with our team members.
Here’s the list of things we discussed about how to build strong healthcare culture:
- Communicate higher purpose throughout all levels of the organization
- Push & challenge your team
- Give them a common goal…or enemy
- Create ongoing tasks or action items for accountability
What we cover in this Episode:
- The problem with Recruiting & Retaining healthcare professionals
- Improving the way we retain clinical staff by building a strong healthcare culture
- The importance communicating higher purpose throughout all levels of your organizations
- Leveraging person-centered principles to improve patient engagement and experience
- How we implement these processes at my clinic ProActive Rehabilitation & Wellness to recruit and retain awesome team members
- Achieving Better Outcomes by focusing on the people the work in our organizations
We’re starting to create videos of certain podcast episodes, including this episode on the Cancellation Reduction Framework, which can find on the YouTube Channel.
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Connect with Rafi
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For More:
If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Â Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book:Â Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?
If you run a clinic or practice and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. We’d love to talk with you about how Rehab U Practice Solutions can help your clinic bring in more clients, retain them throughout their course of care, and create uniquely impactful experiences.

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Work With Me
If you’re ready to craft a strategy to help your organization bring in more clients, retain them throughout their course of care, and create uniquely impactful patient experiences, then reach out. I’d love to talk with you about how Rehab U Practice Solutions can help.
What I can help you do:
✅ Train your staff and clinicians to be able to confidently communicate the value your organization provides…
✅ Leverage best practices, new technology, telehealth, and marketing/messaging to maximize patient engagement & retention…
✅ Develop a system that keeps patients & clients happy, engaged, and satisfied throughout the entire process of care…
I help you not only craft marketing messages & campaigns that build that know, like, & trust value you need to convert leads into scheduled clients; but I also work with your clinicians and staff to make sure that, once a patient decides to schedule an appointment, you have a system setup that keeps them happy, engaged, and satisfied throughout the onboarding, treatment, and discharge process.
In short, I’ll help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats and serves.
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